Why didn’t I think of this? Why didn’t I think of this?
Okay the talent is a bit smarmy and the tone a bit self-congratulatory but damn; great branding and advertising.
Congratulations the Government. ASIS took off a Webby Award for their site ‘The Most Interesting Job Interview’, a recruitment campaign for Australia’s spy agency. [Australian spies good. Foreign spies bad.]
400,000 people have taken the simulated job interview. Click the friendly-looking spy to join the club.
New Zealand also won a Webby for best use of animation on a website. Well done ‘bro. Just keep your evil spies out of our country.
Here’s the winner for Best Media Strategy: it’s Amazon Echo’s launch into India. A pre-roll campaign that promoted their music search capability without paying a rupee to music copyright owners. Sigh.
Apparently the public is footing the bill.
5K of gridlock in the Guandong province leading up to Chinese New Year. Nearly 3 billion trips over five weeks and still growing at 12% p.a. Interest in traffic (avoiding it) is at an all time high.
Neuro research by the Australian Traffic Network (ATN) finds traffic the #1 category for engagement on radio. We rep ATN in WA so call us to discuss next time you’re stuck in traffic. +61 (08) 9388-7844