The Sex in the City revival series, ‘And Just Like That’, killed off Mr Big in the first episode. Courageous scripting that generated huge media discussion. Mr Big died of a heart attack after riding the iconic Peloton exercise bike.
Below is Peloton’s clever video response to the plot development that made their bike look like a health hazard. If you can’t see it, that’s because there are now sexual assault allegations against the actor who plays Mr Big, and Peloton has pulled the ad. Just like that.