Hallmark, Zola

So Zola, a wedding planning company, ran a pretty average ad on the Hallmark Channel. Because it featured two women kissing a US conservative lobby group, a Million Mums, petitioned Hallmark to remove it, which they did, thereby enabling the sort of backlash that gets you tens of millions of undeserved hits.

Not even a really good kiss if you ask me.

More detail, strictly optional.