Dilly Dilly

Two things to cover here: first, Bud Light’s successful promotion putting fridges filled with Bud in bars, locked until the Cleveland Browns won a game – a two year dry spell. Note the reference to Dilly Dilly at the end.

And then, a very cool interview with the Anheuser-Busch CMO Miguel Patricio, talking about the Dilly Dilly campaign. Seems very pleased with himself.