Congratulations the Government. ASIS took off a Webby Award for their site ‘The Most Interesting Job Interview’, a recruitment campaign for Australia’s spy agency. [Australian spies good. Foreign spies bad.]
400,000 people have taken the simulated job interview. Click the friendly-looking spy to join the club.
New Zealand also won a Webby for best use of animation on a website. Well done ‘bro. Just keep your evil spies out of our country.
Here’s the winner for Best Media Strategy: it’s Amazon Echo’s launch into India. A pre-roll campaign that promoted their music search capability without paying a rupee to music copyright owners. Sigh.
Amazon ECHO – Alexa, Play My Song Case Study from 4judgesonly on Vimeo.