Ready Player Con

Carls Jr, a burger chain you’ve never heard of with 1600 stores, ran a pretty cheesy social media campaign around Spielberg’s new movie, Ready Player One. They said that ‘in tribute’ they would re-name one of their burgers the Spielburger. The whole thing was pretty lame. However.

Steven Spielberg recorded a 15 second ‘official statement’ video denying them permission; thereby escalating the stunt ten-fold and promoting his new movie at the same time. Oh, lookit: Carls Jr has a licensing agreement with Warner Bros. And there’s a Carls Jr paper bag in the background of the movie poster…

Anyway, who cares about that? Here’s the movie trailer.

Via USA Today.