Perfect game

303 Mullenwag team with trophy and oversized winner's cheque

As you know, a perfect game in Ten Pin Bowling is 300, and 303 Mullenlowe just took out the WA leg of the Australian Traffic Network’s Big Bowling Bash. Props to Kelly McIlwraith’s ATN team: a big, fun night with over a hundred low performance athletes mostly in the gutter.

303 and AdZoo, the runners-up, now head to Sydney for the Nationals, competing for a $20,000 prize – you read that right.

So, reader, if you plan to alert a client to the power of an attention-grabbing, live-read advertising message running on every major metro commercial radio station in the country and a swag of regionals, your anchor at Media Tonic is Lisa Lind, or in her absence, David Fare. 9388 7844.

Magic Leap

What’s impressive in this video is the line at the bottom of the screen.

Mixed reality is getting closer. Which is great, because augmented reality and virtual reality are very 2009.

The Magic Leap technology projects a digital light field into your eyes which magically disintermediates screens and the TV industry.

It’s a Florida startup that has raised $1.4B, you read that correctly, from investors that include Google, Alibaba, and the 40 thieves.

See you in my eyeballs.