Trojan horse

Fine example of guerrilla marketing. I’m sure the guys who had to do the deliveries had a big laugh about all the destinations being hard to deliver to.


As students of global culture you are probably aware of BTS, the Korean hip hop group. Four #1 albums in America quicker than anyone since the Beatles, worth $4.6B to the Korean economy each year, cover of Time Magazine, addressed the United Nations General Assembly…

They fronted an ad for the Samsung Galaxy Note phone; makes for an interesting contrast with Australian ad culture.

Samsung launched a branded Galaxy BTS Edition as part of the endorsement. It sold out. You can still buy BTS Edition earbuds though, if you’re quick.

The wasted logo

Imagine you’re Daren Newman, given the job of designing the unofficial logo for the Olympic Games. You do the job; you cleverly combine the national flag and the five rings and the design is described by most in the industry as a masterclass in design. Can’t wait for 4 billion people to see that on TV…

Olympics logo. The number 2020 forms the 5 circles; the last is the solid red of the rising sun