Striking digital OOH animation by Coke.
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Nice piece of copywriting.
Americans spend US$9billion a year on Halloween. Some of this goes on the worst advertising ever created; COME ON DOWN, Pizza Hut!
No, seriously, don’t watch it.
Also noted; one in five Americans dress up their pets for Halloween. Which is encouraging, because four in five do not.
Stats via New York Post
Short and dark.
Ogilvy & Mather commissioned a fish printer (not a lucrative niche but it scales well) to create prints using Sagawa soy sauce. Making the point that it’s important to use just the right amount. A D&AD award winner. Don’t know if it sold sauce. Also, what’s that smell?
In the spirit of Telethon:
Sunny Araf’s daughter was born with a heart condition. She had six operations at the Birmingham Children’s Hospital and died before the age of three. Sunny put the last photo taken of him and his daughter on digital outdoor screens across the city, to thank the NHS and the hospital for their work and dedication. Article.
Political advertising just gets more and more brutal. This one talks to/at young people with the reverse psychology laid on thick.
A Brazilian ad that could also run in the U.S.
Years ago if you pitched this to a client they would have said ‘what the hell has voting got to do with hamburgers?’