The Scots Magazine: 280 years’ continuous publishing. Still fuccinct.
5K of gridlock in the Guandong province leading up to Chinese New Year. Nearly 3 billion trips over five weeks and still growing at 12% p.a. Interest in traffic (avoiding it) is at an all time high.
Neuro research by the Australian Traffic Network (ATN) finds traffic the #1 category for engagement on radio. We rep ATN in WA so call us to discuss next time you’re stuck in traffic. +61 (08) 9388-7844
In case you’re one of the nine hundred people in Perth still not into video games, here’s the state of the art in cinematic game promotion: League of Legends; Awaken.
And a last-minute reprieve…
Striking web site. Digital designer promoting his own work.
… in a single go.
via @stuartrobinson1 on Twitter
Procter & Gamble successfully positioned Dove as an advocate for girl’s self-worth, rather than a beauty product. Now they are taking a similar line with Gillette, advocating for men’s mental health and respect of women.
Quite a thorough look (i.e. long but good) at why Netflix and other large advertisers are prioritising outdoor spends. Summary:
- Four of the largest 10 outdoor advertisers are now tech firms
- Factors supporting OOH – no ad skipping/blocking – digital billboards now location and context-sensitive – increasing interactivity (see article for examples)
- Mobile click-through rates increase 15 percent when supported by OOH ads
- Outdoor ads were the only traditional media category to show growth this year
‘To change what we see we have to change what we share’.
Hacking Facebook with positive messaging.