“I’m a customer, will you quit experimenting on me all the time?”
YouTube bought outdoor at the first World Series game and executed the best campaign since Sandy Koufax pitched a complete game shutout in 1965. Perfectly centred on the live TV screen was the YouTube play button, giving viewers the impression that the live feed was a YouTube video. Provoked a frenzy of ‘that’s so distracting’ on social media and popped awareness of YouTubeTV.
It counts as a strike every time you try clicking the still image above.
Talk to us about Out of Home, digital, or radio advertising. 9388 7844.
It worked beautifully to let someone else discover the fact (or they seeded it). Lots of the follow-up conversation was about how clever @edgette22 was to work it out. Obviously some kind of genius. Anyway, 175,000 retweets and who knows how many impressions via Media Tonic?
Don’t blow it. Buddy Greene, demonstrating that there is nothing you cannot do on a harmonica.
Via S. Fildes
Nominee (and probable winner) in the Creative Out of Home Awards – March for Giants has already raised $200,000 in donations for big animals on a tiny budget. How they did this: sold images of branded elephants and marched them across digital screens worldwide. Individuals could donate small amounts and see their branded elephant on screen.
Powerful concept; worked its socks off, and engaging the individuals helped campaign visibility. 340,000 screen impacts (whatever that means) and 38 million Twitter impressions. Celebrity involvement, lots of buzz, everybody happy.
The world’s first robotic 3D sign is a knockout.
1760 independently moving, programmable LED screens. Just WOW.
Hat tip to Nita Davey from Trilogy!
Media Tonic 10th Birthday event last Tuesday, September 19th at the Sauma Restaurant in Northbridge.
Lovely food but they force you to dress up.
Thanks to the 120 who joined in the celebration.
From the series, ‘Heroes of British Advertising’, by Julian Hanford. The portraits acknowledge icons of the ad industry with a view to inspiring the next generation. Some wonderfully quirky worky.