Outdoor and mobile engagement

A clever UK study shows significant increases in mobile engagement among viewers of outdoor advertising. It’s pretty conclusive proof that OOH has become even more powerful since smart phones. Mobile now accounts for 47% of digital advertising (U.S. figures) and is still growing.

Call Dave or Mark to set up a briefing on the latest in OOH offerings; 9388 7844.

BFI London IMAX. Photo by Robert Aleck, www.cynexia.com

digital outdoor advertising on imax building in london

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Pickworth and Kingston

Two new digital people at Media Tonic as we gear up for further digital representations. [Current properties include reiwa.com.au and RAeDIUM Digital Media].

Warwick Kingston will be Digital and Strategy Director on December 5th. He joins us from 303 MullenLowe and has twelve years’ experience in the digital realm.

Amy Pickworth has already started as Digital Account Manager. Her experience includes Seven West Media and Ikon Communications.

Kingston and Pickworth join Darren Pashen on the digital team. Darren is Digital Operations Manager.

Amy Pickworth, Warwick Kingston

Photo Amy Pickworth and Warwick Kingston