From the New Yorker
From the New Yorker
Guerilla campaign at a French music festival. Windscreen wiper as advertising device.
Via Ads of the World
This is the simple TV ad Burger King ran to try and voice-activate Google Home (Google’s version of the Amazon Echo). The intention was to get Google to look up the Whopper’s Wikipedia entry and read out the ingredient list.
Straight away, some malcontent hacked the Wikipedia page and added ‘toenail clippings’ and ‘rat’ as Whopper ingredients. Well, of course they did. On an almost related note, Donald Trump set up a phone line so people could report crimes by illegal aliens. The line was reportedly swamped by people phoning in reports of crimes by space aliens.
So to re-cap, Burger King tried to hack Google Home, then someone hacked Burger King’s Wikipedia page, then Google shut down Burger King’s hack and Wikipedia locked down the Whopper’s page to prevent malicious edits. Nobody died, no Russians were involved, everyone got excited about privacy again and another cute advertising idea got socked in the mouth. Here’s an XKCD cartoon:
Another fine example of the advertising industry using their voice for social cohesion. Who thought up this concept? Somebody get that person a beer.
Cheers to Agency Publicis London.
Here’s a clever thing: positioning your brand as a spokesperson for the content community.
And here’s their “do what you can’t” critter video:
TIL: Ostriches are cuter than emus.
Very successful digital OOH campaign across Europe for the round ball game. Working with a media client, the case study video makes clear how DOOH generates interactivity and real time social media impact. Got an event? Ping us.
In California, Toyota are promoting their hydrogen-powered Mirai using 37 billboards that remove nitrogen oxide emissions from the air. Catalytic converter. Titanium dioxide-coated vinyl. Science something something.
This is called putting your money where your mouth is. Serious props. Might be a thing in China.
Financial Times’ write-up on the car.
Digital Trends’ write-up on the billboards.
Great example of a brilliant ideas-driven ad with a yucky background:
UK survey of 204 media agency and outdoor specialists… results point to the shift in Out of Home from a passive medium to a channel that is modern, exciting and sophisticated. No surprise to our regular readers.
Respondents projected Digital Out of Home (DOOH) as the highest growth potential of any medium over the next five years, ahead of mobile, VOD, and anything else that moves or doesn’t.
Separate research in Europe says Out of Home is close to knocking off TV as the most trusted media.
And in Australia, here’s oOh! showcasing DOOH at the spectacular Melbourne Emporium site:
Feel free to give Media Tonic a call about DOOH or OOH; we’re leading in that space here in WA and our contact number is 9388 7844.
Via digital outdoor experiential media:
Got a big idea? Give us a brief.