A clever UK study shows significant increases in mobile engagement among viewers of outdoor advertising. It’s pretty conclusive proof that OOH has become even more powerful since smart phones. Mobile now accounts for 47% of digital advertising (U.S. figures) and is still growing.
Call Dave or Mark to set up a briefing on the latest in OOH offerings; 9388 7844.
BFI London IMAX. Photo by Robert Aleck, www.cynexia.com
Here’s a concept that would translate to Australian buses. The Seattle Mariners baseball team turned the bus numbers into an imaginary scoreboard. We could use that for cricket. South Africa 326. Australia 8/30. No, wait.