HBO blitzed it at SXSW, successfully promoting the new series of Westworld by busing fans and journalists to a replica Sweetwater in the dead of night. From the BI article about it: HBO hired a cast of 60 actors, six stuntpeople, five bands, and six horses to bring “Westworld” to life. A script for the 90-minute experience is more than 440 pages long.
… won’t let you embed videos on a website but it’s worth following this link to see world’s best practice in viral outdoor advertising. To promote Sacha Baron Cohen’s Who Is America series, they parodied Trump’s Build That Wall meme by building (overnight) large pop-up walls in front of three Mexican restaurants.
Who cares that they had to pull them down straight away; footage captured and shared, and millions in TV and Internet exposure in the bank. Simple formula: mix current affairs and humour, snapshot it and reap the benefits.
Here’s a clever promotion for Audi – positioning the company as a thought leader in urban transport technology. It takes a digital concept, turns it into an analog representation, then promotes it digitally, on video.