See? Need more billboards!

Billboard ad for Toyota's hydrogen-powered car

In California, Toyota are promoting their hydrogen-powered Mirai using 37 billboards that remove nitrogen oxide emissions from the air. Catalytic converter. Titanium dioxide-coated vinyl. Science something something.

This is called putting your money where your mouth is. Serious props. Might be a thing in China.

Financial Times’ write-up on the car.

Digital Trends’ write-up on the billboards.

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Out of Home to Out-Perform

UK survey of 204 media agency and outdoor specialists…  results point to the shift in Out of Home from a passive medium to a channel that is modern, exciting and sophisticated. No surprise to our regular readers.

Respondents projected Digital Out of Home (DOOH) as the highest growth potential of any medium over the next five years, ahead of mobile, VOD, and anything else that moves or doesn’t.

Separate research in Europe says Out of Home is close to knocking off TV as the most trusted media.

And in Australia, here’s oOh! showcasing DOOH at the spectacular Melbourne Emporium site:

Feel free to give Media Tonic a call about DOOH or OOH; we’re leading in that space here in WA and our contact number is 9388 7844.

Signage in the sky

Red bull digital billboard dominating night sky

UK tech startup Lightvert is experimenting with fleeting digital images that seem suspended in mid-air at night. Yes, like in Blade Runner. Above is an artist’s representation, so probably totally accurate, of how it might look on a city night skyline.

Here’s how it works: strips of reflective material are attached to a building. A projector shines light off the reflector directly into the viewer’s eye.

The image is momentary, not persistent, but boy; nice moment.

It’s crowd-funded. Here’s their somewhat formal pitch video:

Original source article from the BBC

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ShopaLive Expansion in WA

DOOH reach (Digital Out of Home) is increasing sharply in Perth and Retail ShopaLives (pictured) are playing a big role in that shift.  It’s part of oOh!’s expanding digital portfolio.

retail ad- 'it's seriously hot, this calls for a cocktail'

By June, we’ll have ShopaLives in over 30 WA Shopping Centres, up from 20 centres in January 2017 and taking our total ShopaLives to well over 170 panels.

Advertisers can now reach more shoppers with more engaging & dynamic messages.

These digital panels allow for great contextual targeting; you can program them to trigger time-sensitive, temperature-sensitive, and event-sensitive executions. “Forty degrees tomorrow – stick this in your fridge”, “City to Surf next week – read a book instead”. Maybe we’ll leave the creative to you.

Point is, unprecedented opportunities for real engagement and more touchpoints, metro and regional. New centre or ShopaLive conversions include Mirrabooka, Ellenbrook, Livingston, Stirling, Victoria Park, Cockburn, Kalamunda, Karratha, Maddington and Northgate.

This augments our new Evoke Series – high impact, large format digital banners at Lakeside Joondalup, Garden City, Karrinyup & Rockingham.

Retail advertising has become a digital wonderthing.

Call the Tonic for more information or book in for our retail therapy site tour; (08) 9388 7844.