Ogilvy & Mather commissioned a fish printer (not a lucrative niche but it scales well) to create prints using Sagawa soy sauce. Making the point that it’s important to use just the right amount. A D&AD award winner. Don’t know if it sold sauce. Also, what’s that smell?
Sunny Araf’s daughter was born with a heart condition. She had six operations at the Birmingham Children’s Hospital and died before the age of three. Sunny put the last photo taken of him and his daughter on digital outdoor screens across the city, to thank the NHS and the hospital for their work and dedication. Article.
Two things to cover here: first, Bud Light’s successful promotion putting fridges filled with Bud in bars, locked until the Cleveland Browns won a game – a two year dry spell. Note the reference to Dilly Dilly at the end.
And then, a very cool interview with the Anheuser-Busch CMO Miguel Patricio, talking about the Dilly Dilly campaign. Seems very pleased with himself.