HBO blitzed it at SXSW, successfully promoting the new series of Westworld by busing fans and journalists to a replica Sweetwater in the dead of night. From the BI article about it: HBO hired a cast of 60 actors, six stuntpeople, five bands, and six horses to bring “Westworld” to life. A script for the 90-minute experience is more than 440 pages long.
Video report by Engadget: