In case you need to be reminded of the power of celebrities…
We Say…
TV: not what it was
Here’s the BBC promoting its iPlayer service, trying to attract a younger audience.
Signs of Love
This clever ANZ funded project and social media initiative taking Mardi Gras to regional Australia:
Four Seasons: the phone call
Christine Nangle sums up the American election campaign.
Sports advertising without beer
Not 100% sure but I think what we’re promoting here is an edtech business. Some excellent cricket footage nicely integrated.
One minute briefs
@OneMinuteBriefs is a Twitter account which issues a creative brief then retweets the entries it receives. Samples below from the most recent brief, Sell Me This Pen.
Submissions by @matt_davies @dalger2001 and @BMMarketer.
Not an Australian beer ad
Estrella Damm is the oldest Catalan beer company. It has a sustainability positioning, which plays out in a range of ingredient, sourcing and packaging policies.
Here is their latest, quite poetic ad, which links beer, the ocean and unsynchronised swimming.
Not even close
GoPro is making the most riveting ads in the world today…
Full screen, sound up.
Naked ballots
Sarah Silverman has the best line in this ad, in the opening few seconds. I won’t ruin it for you…
Pennsylvania ad
Pennysylvania is not affluent. It has a high percentage of blue-collar workers. Strong, simple ad here by author Don Winslow, with a Springsteen soundtrack.