We Say…

Clever Pants Award

Media Tonic’s coveted Clever Pants Award goes to Coinbase for their 2022 Superbowl ad. Here it is:

I’m sitting watching the Superbowl on Monday at the Varsity Sports Bar in Fremantle. The place is packed. The Coinbase ad comes on and after a full minute, when the QR code reaches the corner of the screen, all the jocks yell out like it’s a touchdown.

It’s a cultural reference to The Office. Here’s the clip:

Think you’ve seen it all?

From the recent Chilean election; this campaign promoting Gabriel Boric, a former student activist who, at 35 is now the country’s youngest president.

The ad was not an official one, sadly, but made by supporters. I’m going to go out on a limb and say it’s targeting the politically unengaged. “I don’t care what his policies are. I’m voting for him”.

The lyrics say ‘we’re inviting you to vote, let’s all vote’. Then it talks social services and science-based health care. So as to enhance credibility.