Story-telling: for the win

In the old days, you ran a ‘Win a Land Rover Defender’ competition. Everyone imagined they had a random chance of winning, but the winning of the prize was a private experience. Now you contrive a ‘prize’ based on what will make a good story, so that the audience can watch the winning. Instead of imagining yourself winning, you’re imagining how great it would be for ‘the other’ to win.