One minute briefs
@OneMinuteBriefs is a Twitter account which issues a creative brief then retweets the entries it receives. Samples below from the most recent brief, Sell Me This Pen.
Submissions by @matt_davies @dalger2001 and @BMMarketer.
ARE virtual showcase
Are Media is the new name for Bauer Media. And we are pleased to announce the Are Virtual Showcase, to be held on November 5, 2020.
Register for the showcase here – https://tinyurl.com/areregister
We think this change in ownership and identity will deliver a refreshed local focus to Australian storytelling and our MD David Fare explains below why the showcase comes at a critical time.
“Are is Audience, Reach and Engagement, and they’ve been core strengths historically, but there’s innovation and novelty ahead. The Are tagline is ‘Be Captivated’ and this is an excellent representation of how deeply our audiences engage in food, fashion, beauty, homes, entertainment and lifestyle. People don’t just read, they savour and soak up the content. Media has become experiential, and the new tagline reminds us that these brands are immersive; across magazines, digital, social, video, customer review sites, TV and podcasts.”
Are connects with six in ten Australian women, with unrivalled research on what moves, inspires, and excites women – and what makes them buy.
David: “We regard the virtual showcase as an essential update for Perth media buyers and key agency personnel, not just because it’s a pivot point for the biggest, most engaged digital and print properties in the market, but because it talks to important trends in brand activism and influence, and in bespoke storytelling.”
Your contact for Are Media is Lisa Lind, on 9388 7844…