Sometimes you’re watching an ad and for a while you’re just watching the ad, and then there’s a particular moment when it gets you; a punch in the stomach that releases pent up emotion. In this shouty Nike ad, for me, it’s the 47 second mark, with the girl and the line about having their faces carved on Mount Rushmore. What the hell? I’m a guy, I don’t like soccer and I’m not even American.
