Gold, for so many reasons…
- The look on the customers’ faces and their reactions
- The cheek of a major corporation upsetting their customers, then getting their permission to screen video of them losing it in public
- Excellent dead-pan delivery by employees/actors
- But most of all because it illustrates a seminal shift in contemporary advertising, from a product benefit orientation to a community and public service orientation, and even a preparedness to associate the brand with a particular political position.