First world problems

Gold, for so many reasons…

  • The look on the customers’ faces and their reactions
  • The cheek of a major corporation upsetting their customers, then getting their permission to screen video of them losing it in public
  • Excellent dead-pan delivery by employees/actors
  • But most of all because it illustrates a seminal shift in contemporary advertising, from a product benefit orientation to a community and public service orientation, and even a preparedness to associate the brand with a particular political position.