Cheap and brutal

The Lincoln Project is a group of Republican wonks who believe Donald Trump is a threat to America. They are campaigning for his removal at the ballot box. Their videos generate millions of hits. They are crowd-funded and the ads are harder-hitting than the Democrat’s official campaign ads. And they’re quick; no approvals process. This one was up within 24 hours of the allegation being made. Likely we’ll see similar third-party political advertising plays in Australia and other countries. High on message-focus and timeliness, low on production values.