Gridlock: the opportunity

5K of gridlock in the Guandong province leading up to Chinese New Year. Nearly 3 billion trips over five weeks and still growing at 12% p.a. Interest in traffic (avoiding it) is at an all time high.

Neuro research by the Australian Traffic Network (ATN) finds traffic the #1 category for engagement on radio. We rep ATN in WA so call us to discuss next time you’re stuck in traffic. +61 (08) 9388-7844

Royal Tiff

Tiffany & Co (an affiliate of Gregory and Gregory) completely went to town on the Royal Wedding, live streaming it on DOOH and running a beautiful campaign on the recently renovated Piccadilly Lights.

Live streaming has become a killer app for DOOH, creating excitement or just spreading the love.

KFC Twitter joke

Cute.

Tweet: KFC only follows 11 people. 5 Spice Girls & 6 guys named Herb.

It worked beautifully to let someone else discover the fact (or they seeded it). Lots of the follow-up conversation was about how clever @edgette22 was to work it out. Obviously some kind of genius. Anyway, 175,000 retweets and who knows how many impressions via Media Tonic?Save

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