Footballers in advertising

The purpose of this post is not to ridicule footballers. It is to encourage them to go to Japan and shoot ads, because they have products there we have not even thought of yet. Cristiano Ronaldo is on to this.

And here is a big free kick to our agency partners in Australia. Steal this concept. Soccer star Luis Suarez inducted into a nine-to-five business.

The in-joke is that he’s famous for cheating, pushing and diving. You’d have to find another in-joke for AFL…

Gunning for change

Turns out there is still hope for America.

The accomplishment of this ad is the participation of the candidates, despite competing with each other for the nomination. It proves that if the goal is big enough, selfish concerns can be overcome.

The Hunt

Lady loading gun in forest - the hunt

Universal just cancelled the release of the violent horror pic The Hunt, following criticism by President Trump. The plot is liberal elites kidnapping right wing citizens and using them as game in a manhunt. Who knew that would be controversial?

There’s an excellent write-up in Time. Includes the trailer, which has been pulled from Universal sites.

We are Bauer

Proud to announce our representation of Bauer Advertising in Western Australia. The Bauer portfolio of brands includes The Australian Women’s Weekly, Woman’s Day, Gourmet Traveller, Harper’s Bazaar, OK!, TV Week, Wheels, 4X4, Australian House & Garden,  The Block, Empire and Good Health.

It’s the domain of the most influential media, where people dive deep into a brand and engage in vast numbers on managed social media channels.

Please call if you’d like to pre-emptively book an appointment for a briefing. Here’s a tease for The Luxury  – Trend Forecast. Market intelligence in conjunction with the Future Laboratory UK.

Exclusivity. Darkened presentation room with vivid white table settings

Apple’s retro, trippy, tour de force

The brief: just put together an upbeat video that runs about a minute and ties together the whole history of the world’s biggest brand and its advertising. Thanks.

A hundred years ago

She looks up from the newspaper. “Darling there’s a job advertisement here; I think you should apply.”

Newspaper ad placed by Shackleton. 'Hazardous journey, bitter cold' etc

Actually, it’s a Fake Ad, according to the Smithsonian. Shackleton had lots of free publicity and lots of applicants, so there was no need to take out a paid ad. In spite of a reward, no-one has been able to unearth any evidence of the original ad.