An ad for Banksy’s Bemusement Park in the U.K. It’s a postmodern despair theme park. I love that they sell “I am an imbecile” balloons for kids to carry around.
As for the ad, it’s not bad; they could have enhanced the ennui. The product is a sophisticated offering; don’t try too hard. We would have gone with ‘overrated’ as the tag line.
Quick reminder about what education can do:
Wonderful ad by Clemenger BBDO Melbourne for the Transport Accident Commission Victoria. Their YouTube channel has over 30 million views; around 70% from overseas.
Americans have always been more comfortable with comparative advertising. A new slant on this is the offer Burger King just made to McDonalds via an Open Letter. In support of Peace Day (“who will you make peace with?”), Burger King proposed a McWhopper collaboration.
McDonalds said thanks anyway, but happy to talk, and signed off, “P.S. A simple phone call will do next time”.
So Burger King have gone again, seeking to create a Peace Burger with other chains who expressed interest in the concept.
All generating substantial free media coverage for Burger King and Peace Day. Hoping some long term good comes of it.
So some guy in Cesena, Italy decides he’d like the Foo Fighters to play in his home town. He uses social media to get some locals together and they play a tribute song to the band. Here’s how it worked out:
Approaching 15 million hits.
Dave Grohl of the Foo Fighters responded on Twitter: See you soon, Cesena.
Is your dog home alone while you’re reading this? It’s heart-breaking, right?
K9FM is a radio station in New Zealand especially programmed to keep your dog company. IKR: your dog is not in New Zealand and they don’t show up on Nielsen.
Anyway. It’s an award-winning use of radio and earned a Black Pencil at D&AD. You’re right again: they don’t use pencils on radio.
Colenso BBDO have geo-restricted the explanatory video, so we can’t embed it for your convenience. However, thanks to the wonders of the Internet …
Also, if you’d like to buy some ATN advertising that is broadcast on many human-frequency radio stations in Australia, call the pet-lovers at Media Tonic on 9388 7844.
Warning: this video may make you feel annoyed or inadequate. Seb Lester is the perpetrator. Think how good he’d be if he was allowed to rule a few lines…
A more than adequate example of freshly expressing brand experience and popular culture. That authenticity thing all over again.
Re my potential for world-changing thought leadership…
This is so Smart. Not that we’re ever going to make any money out of a campaign like this but it does illustrate how outdoor is out there in the real world. Fantastic campaign. Talk to us about outdoor.