It’s true! – AI outperforms your copywriter AND you don’t have to sooth its ego!
Article here describes JP Morgan Chase’s success with Persado’s machine-learning copy.
Example:
Human copywriter wrote, in a flash of inspiration: “Access cash from the equity in your home.”
AI wrote: “It’s true — You can unlock cash from the equity in your home.”
The AI delivered more click-throughs; you are shocked I know. Hopefully they sacked the copywriter.
Also, the AI is changing the bank’s name to Lookit; Kittens Playing.