World Cup tip

Use digital OOH for maximum creative flexibility. Here is the static site Samsung bought at Frankfurt airport:

German team on outdoor ad at airport

Not that there’s anything wrong with a picture of the German soccer team.

Speaking of airports, you can now buy Qantas inflight entertainment advertising in addition to oOh!Fly airport inventory by calling the office on Alexander Bell’s Talking Machine; 9388 7844.

Royal Tiff

Tiffany & Co (an affiliate of Gregory and Gregory) completely went to town on the Royal Wedding, live streaming it on DOOH and running a beautiful campaign on the recently renovated Piccadilly Lights.

Live streaming has become a killer app for DOOH, creating excitement or just spreading the love.