Procter & Gamble successfully positioned Dove as an advocate for girl’s self-worth, rather than a beauty product. Now they are taking a similar line with Gillette, advocating for men’s mental health and respect of women.
Quite a thorough look (i.e. long but good) at why Netflix and other large advertisers are prioritising outdoor spends. Summary:
- Four of the largest 10 outdoor advertisers are now tech firms
- Factors supporting OOH – no ad skipping/blocking – digital billboards now location and context-sensitive – increasing interactivity (see article for examples)
- Mobile click-through rates increase 15 percent when supported by OOH ads
- Outdoor ads were the only traditional media category to show growth this year
‘To change what we see we have to change what we share’.
Hacking Facebook with positive messaging.
We’ve had a great year at Media Tonic and will continue doing so until noon, Friday 21st December. Then we start all over again on Monday, January 7th. Thanks for your interest in our content and special thanks to our business partners, suppliers, friends and clients.
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Proof that advertising can do anything. Here, running on a treadmill is made to look interesting and enjoyable. Campaign by the recently merged MediaMonks.
Did you know that digital media in public venues reaches more people than videos on the Internet or Facebook? True, according to this research summary.
Striking digital OOH animation by Coke.
Morph your ad into an attention monster. Combine your creative superpower with Media Tonic’s placement superpower for best results. 9388 7844.
Nice piece of copywriting.