Signage in the sky

Red bull digital billboard dominating night sky

UK tech startup Lightvert is experimenting with fleeting digital images that seem suspended in mid-air at night. Yes, like in Blade Runner. Above is an artist’s representation, so probably totally accurate, of how it might look on a city night skyline.

Here’s how it works: strips of reflective material are attached to a building. A projector shines light off the reflector directly into the viewer’s eye.

The image is momentary, not persistent, but boy; nice moment.

It’s crowd-funded. Here’s their somewhat formal pitch video:

Original source article from the BBC

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ShopaLive Expansion in WA

DOOH reach (Digital Out of Home) is increasing sharply in Perth and Retail ShopaLives (pictured) are playing a big role in that shift.  It’s part of oOh!’s expanding digital portfolio.

retail ad- 'it's seriously hot, this calls for a cocktail'

By June, we’ll have ShopaLives in over 30 WA Shopping Centres, up from 20 centres in January 2017 and taking our total ShopaLives to well over 170 panels.

Advertisers can now reach more shoppers with more engaging & dynamic messages.

These digital panels allow for great contextual targeting; you can program them to trigger time-sensitive, temperature-sensitive, and event-sensitive executions. “Forty degrees tomorrow – stick this in your fridge”, “City to Surf next week – read a book instead”. Maybe we’ll leave the creative to you.

Point is, unprecedented opportunities for real engagement and more touchpoints, metro and regional. New centre or ShopaLive conversions include Mirrabooka, Ellenbrook, Livingston, Stirling, Victoria Park, Cockburn, Kalamunda, Karratha, Maddington and Northgate.

This augments our new Evoke Series – high impact, large format digital banners at Lakeside Joondalup, Garden City, Karrinyup & Rockingham.

Retail advertising has become a digital wonderthing.

Call the Tonic for more information or book in for our retail therapy site tour; (08) 9388 7844.