Apple’s retro, trippy, tour de force

The brief: just put together an upbeat video that runs about a minute and ties together the whole history of the world’s biggest brand and its advertising. Thanks.

Effective now

Photo: Josh Jones on Unsplash

oOh!media and Media Tonic have re-structured as separate operations in Western Australia. The companies will continue to collaborate, operating out of 344 Hay St, Subiaco.

Media Tonic’s Director Mark Treasure will now be the WA State Manager for oOh! (which includes COMMUTE BY oOh!, formerly known as Adshel).

David Fare will continue as Media Tonic Managing Director.

Contact details across oOh! and Media Tonic:

Contact details table

You can read more about the re-structure in the oOh! media release and, if you have any questions about the changes, call us on +61 (08) 6160 8999.

Look forward to being of service.

David Fare – Media Tonic
Mark Treasure – oOh!media

A hundred years ago

She looks up from the newspaper. “Darling there’s a job advertisement here; I think you should apply.”

Newspaper ad placed by Shackleton. 'Hazardous journey, bitter cold' etc

Actually, it’s a Fake Ad, according to the Smithsonian. Shackleton had lots of free publicity and lots of applicants, so there was no need to take out a paid ad. In spite of a reward, no-one has been able to unearth any evidence of the original ad.

Gridlock: the opportunity

5K of gridlock in the Guandong province leading up to Chinese New Year. Nearly 3 billion trips over five weeks and still growing at 12% p.a. Interest in traffic (avoiding it) is at an all time high.

Neuro research by the Australian Traffic Network (ATN) finds traffic the #1 category for engagement on radio. We rep ATN in WA so call us to discuss next time you’re stuck in traffic. +61 (08) 9388-7844