Digital interactive innovation at the Columbus Conference Centre. What a neat way to inflate the ego of your keynote speakers. The video is a bit waffly; the first 20 seconds gives you the gist.
A portable digital installation involving projection mapping on a geodesic dome. Inspired by particle physics and drugs. Just imagine; one day we’ll all have colour TVs.
Created by http://ouchhh.tv/
Best thing about this ad is the gag right at the end.
“So, Glenn, I hear you got assigned the glamorous shoe polish account?”
Here’s the highly acclaimed Clash Royale mobile video game ad. When you play the game, its 100% flat. Straight 2D. The 3D rendering in the ad is therefore misleading in the extreme but no-one seems too bothered. 20 million plus votes on the app store.
Fashion brand Balenciaga created a $2300 handbag in the style of an Ikea plastic bag. Ikea responded. Text at bottom spells out how to identify the original IKEA FRAGA bag, e.g. ‘are you able to fold it to the size of a small purse?’, and does it cost 99 cents?
Great response. Mucho social media. Win for both brands.
The bad-ass satire of its generation, Rick and Morty, promoting Old Spice:
Taking the piss out of your own commercial activity is the new black.
Suddenly $40 on a razor is not so expensive.
Via The Drum
Adweek’s best outdoor campaign of 2017: Fearless Girl. What a phenomenon.
Superb video case study too.
The lengths some companies go to, just to get into the Media Tonic newsletter …