UK survey of 204 media agency and outdoor specialists… results point to the shift in Out of Home from a passive medium to a channel that is modern, exciting and sophisticated. No surprise to our regular readers.
Respondents projected Digital Out of Home (DOOH) as the highest growth potential of any medium over the next five years, ahead of mobile, VOD, and anything else that moves or doesn’t.
Separate research in Europe says Out of Home is close to knocking off TV as the most trusted media.
And in Australia, here’s oOh! showcasing DOOH at the spectacular Melbourne Emporium site:
Feel free to give Media Tonic a call about DOOH or OOH; we’re leading in that space here in WA and our contact number is 9388 7844.