Tiffany & Co (an affiliate of Gregory and Gregory) completely went to town on the Royal Wedding, live streaming it on DOOH and running a beautiful campaign on the recently renovated Piccadilly Lights.
Live streaming has become a killer app for DOOH, creating excitement or just spreading the love.
It worked beautifully to let someone else discover the fact (or they seeded it). Lots of the follow-up conversation was about how clever @edgette22 was to work it out. Obviously some kind of genius. Anyway, 175,000 retweets and who knows how many impressions via Media Tonic?
Also, during periods when you and your dinner guests are not checking your phones, it’s an excellent conversation piece. “Let’s make everyday dining fun!”
What’s impressive in this video is the line at the bottom of the screen.
Mixed reality is getting closer. Which is great, because augmented reality and virtual reality are very 2009.
The Magic Leap technology projects a digital light field into your eyes which magically disintermediates screens and the TV industry.
It’s a Florida startup that has raised $1.4B, you read that correctly, from investors that include Google, Alibaba, and the 40 thieves.
See you in my eyeballs.
Good example of mining your data for story-telling potential. Music streaming service Spotify is running its first global outdoor campaign with the theme, “Thanks 2016, It’s Been Weird”.
Another billboard reads, “Dear person who played ‘Sorry’ 42 times on Valentine’s Day: WHAT DID YOU DO?”
Two new digital people at Media Tonic as we gear up for further digital representations. [Current properties include reiwa.com.au and RAeDIUM Digital Media].
Warwick Kingston will be Digital and Strategy Director on December 5th. He joins us from 303 MullenLowe and has twelve years’ experience in the digital realm.
Amy Pickworth has already started as Digital Account Manager. Her experience includes Seven West Media and Ikon Communications.
Kingston and Pickworth join Darren Pashen on the digital team. Darren is Digital Operations Manager.
Amy Pickworth, Warwick Kingston
One of the finalists in the Creative Out Of Home Awards in the UK. In the category of Special Build; certainly ticks that box.
Bring us your creativity and we will deliver you social media traction. Call Dave or Mark on 9388 7844. Free chocolate bar.