Pickworth and Kingston

Two new digital people at Media Tonic as we gear up for further digital representations. [Current properties include reiwa.com.au and RAeDIUM Digital Media].

Warwick Kingston will be Digital and Strategy Director on December 5th. He joins us from 303 MullenLowe and has twelve years’ experience in the digital realm.

Amy Pickworth has already started as Digital Account Manager. Her experience includes Seven West Media and Ikon Communications.

Kingston and Pickworth join Darren Pashen on the digital team. Darren is Digital Operations Manager.

Amy Pickworth, Warwick Kingston

Photo Amy Pickworth and Warwick Kingston

Ogilvy on Dance Music

That famous ad man David Ogilvy said a billboard should contain not more than seven words.

Oscar Powell runs a record label and is also a recording artist. He wanted to use a vocal sample on his song Insomniac from Steve Albini, a singer/songwriter, music journalist and a recording engineer of some renown. So he emailed Steve to ask permission.

Steve emailed back a rant about how much he hated Powell’s music genre but added, ‘do whatever you like’.

And in an inspired piece of promotion, Powell reproduced the whole email on a billboard.

Email text on a billboard

It did not catapult Insomniac to the Billboard HOT 100. Here is the song. Draw your own conclusions.




Home of the bottlenose dolphin and the digital billboard.

A high visibility digital site with high dwell times and multiple viewing angles. Part of oOh!’s state-wide network – talk to Mark for the digital nuts and bolts: 9388 7844.