March for Giants

Nominee (and probable winner) in the Creative Out of Home Awards – March for Giants has already raised $200,000 in donations for big animals on a tiny budget. How they did this: sold images of branded elephants and marched them across digital screens worldwide. Individuals could donate small amounts and see their branded elephant on screen.

Powerful concept; worked its socks off, and engaging the individuals helped campaign visibility. 340,000 screen impacts (whatever that means) and 38 million Twitter impressions. Celebrity involvement, lots of buzz, everybody happy.

 

Magic Leap

What’s impressive in this video is the line at the bottom of the screen.

Mixed reality is getting closer. Which is great, because augmented reality and virtual reality are very 2009.

The Magic Leap technology projects a digital light field into your eyes which magically disintermediates screens and the TV industry.

It’s a Florida startup that has raised $1.4B, you read that correctly, from investors that include Google, Alibaba, and the 40 thieves.

See you in my eyeballs.

2016, in a nutshell

Good example of mining your data for story-telling potential. Music streaming service Spotify is running its first global outdoor campaign with the theme, “Thanks 2016, It’s Been Weird”.

Outdoor ad: Dear 3,479 people who streamed 'It's the end of the world as we know it' the day of the Brexit vote, HANG IN THERE.

Another billboard reads, “Dear person who played ‘Sorry’ 42 times on Valentine’s Day: WHAT DID YOU DO?”

Via.

Save

Pickworth and Kingston

Two new digital people at Media Tonic as we gear up for further digital representations. [Current properties include reiwa.com.au and RAeDIUM Digital Media].

Warwick Kingston will be Digital and Strategy Director on December 5th. He joins us from 303 MullenLowe and has twelve years’ experience in the digital realm.

Amy Pickworth has already started as Digital Account Manager. Her experience includes Seven West Media and Ikon Communications.

Kingston and Pickworth join Darren Pashen on the digital team. Darren is Digital Operations Manager.

Amy Pickworth, Warwick Kingston

Photo Amy Pickworth and Warwick Kingston