Here’s how you circumvent advertising restrictions. Just tell people to Google it.
Point it at your favourite Brazilian politician – it uses facial recognition to bring up any convictions for corruption. Could be a broader market for this. Grand Prix winner at Cannes.
Somewhere in the world there is an award for best sound in a television commercial. So this is the winner.
By the way, fantastic sports article here about the Icelandic goal-keeper, who also directed the ad for crying out loud.
Tiffany & Co (an affiliate of Gregory and Gregory) completely went to town on the Royal Wedding, live streaming it on DOOH and running a beautiful campaign on the recently renovated Piccadilly Lights.
Live streaming has become a killer app for DOOH, creating excitement or just spreading the love.
It worked beautifully to let someone else discover the fact (or they seeded it). Lots of the follow-up conversation was about how clever @edgette22 was to work it out. Obviously some kind of genius. Anyway, 175,000 retweets and who knows how many impressions via Media Tonic?
Also, during periods when you and your dinner guests are not checking your phones, it’s an excellent conversation piece. “Let’s make everyday dining fun!”