Americans spend US$9billion a year on Halloween. Some of this goes on the worst advertising ever created; COME ON DOWN, Pizza Hut!
No, seriously, don’t watch it.
Also noted; one in five Americans dress up their pets for Halloween. Which is encouraging, because four in five do not.
New York Post
To 344 Hay Street, Subiaco on Thursday, August 30th.
A novelty for our clients: being able to easily find us.
Point it at your favourite Brazilian politician – it uses facial recognition to bring up any convictions for corruption. Could be a broader market for this. Grand Prix winner at Cannes.
Tiffany & Co (an affiliate of Gregory and Gregory) completely went to town on the Royal Wedding, live streaming it on DOOH and running a beautiful campaign on the recently renovated Piccadilly Lights.
Live streaming has become a killer app for DOOH, creating excitement or just spreading the love.
It worked beautifully to let someone else discover the fact (or they seeded it). Lots of the follow-up conversation was about how clever @edgette22 was to work it out. Obviously some kind of genius. Anyway, 175,000 retweets and who knows how many impressions via Media Tonic?
Gr8 way to plug stock footage.
Also, during periods when you and your dinner guests are not checking your phones, it’s an excellent conversation piece. “Let’s make everyday dining fun!”
What’s impressive in this video is the line at the bottom of the screen.
Mixed reality is getting closer. Which is great, because augmented reality and virtual reality are very 2009.
The Magic Leap technology projects a digital light field into your eyes which magically disintermediates screens and the TV industry.
It’s a Florida startup that has raised $1.4B, you read that correctly, from investors that include Google, Alibaba, and the 40 thieves.
See you in my eyeballs.
Good example of mining your data for story-telling potential. Music streaming service Spotify is running its first global outdoor campaign with the theme, “Thanks 2016, It’s Been Weird”.
Another billboard reads, “Dear person who played ‘Sorry’ 42 times on Valentine’s Day: WHAT DID YOU DO?”