Go back a few hundred years; if you wanted to impress the masses, you used stone and mortar. Even now, when you walk into Notre Dame or Sagrada Familia it has a visceral impact. It says to a puny human being: you are in a place of significance.
Here’s the video about the Salesforce.com offices. It’s four minutes, but worth your time.
You might think that’s a lot of effort and expense to impress the couriers, but last count the video of the install had 46 million views.
The work was done by Obscura Digital whose digital projections have graced the Sydney Opera House and the Empire State Building. Worth visiting their site to see the Empire State job for Harper’s Bazaar.
And you should talk to us about digital outdoor advertising. Mark or Dave; on 9388 7844.
American style men’s wear in an English outdoor campaign by BMB London. Product sold exclusively through a Chinese-owned department store. They’re all famous rugby players. One of them forgets to do up the buttons. Beautifully executed. Plays to the strength of OOH, to wit, a great way to start a public conversation.
That famous ad man David Ogilvy said a billboard should contain not more than seven words.
Oscar Powell runs a record label and is also a recording artist. He wanted to use a vocal sample on his song Insomniac from Steve Albini, a singer/songwriter, music journalist and a recording engineer of some renown. So he emailed Steve to ask permission.
Steve emailed back a rant about how much he hated Powell’s music genre but added, ‘do whatever you like’.
And in an inspired piece of promotion, Powell reproduced the whole email on a billboard.
It did not catapult Insomniac to the Billboard HOT 100. Here is the song. Draw your own conclusions.