I love that our industry makes such a difference in how people see the world.
UK tech startup Lightvert is experimenting with fleeting digital images that seem suspended in mid-air at night. Yes, like in Blade Runner. Above is an artist’s representation, so probably totally accurate, of how it might look on a city night skyline.
Here’s how it works: strips of reflective material are attached to a building. A projector shines light off the reflector directly into the viewer’s eye.
The image is momentary, not persistent, but boy; nice moment.
It’s crowd-funded. Here’s their somewhat formal pitch video:
Original source article from the BBC
UK survey of 204 media agency and outdoor specialists… results point to the shift in Out of Home from a passive medium to a channel that is modern, exciting and sophisticated. No surprise to our regular readers.
Respondents projected Digital Out of Home (DOOH) as the highest growth potential of any medium over the next five years, ahead of mobile, VOD, and anything else that moves or doesn’t.
Separate research in Europe says Out of Home is close to knocking off TV as the most trusted media.
And in Australia, here’s oOh! showcasing DOOH at the spectacular Melbourne Emporium site:
Feel free to give Media Tonic a call about DOOH or OOH; we’re leading in that space here in WA and our contact number is 9388 7844.
A forthright critique of their failed Superbowl ad. “Establishment thinking”, “Wieden+Kennedy”, “forgot to mention the product”.
No, they didn’t really run the ad. Saved themselves millions right there.
Good example of mining your data for story-telling potential. Music streaming service Spotify is running its first global outdoor campaign with the theme, “Thanks 2016, It’s Been Weird”.
Another billboard reads, “Dear person who played ‘Sorry’ 42 times on Valentine’s Day: WHAT DID YOU DO?”
Two new digital people at Media Tonic as we gear up for further digital representations. [Current properties include reiwa.com.au and RAeDIUM Digital Media].
Warwick Kingston will be Digital and Strategy Director on December 5th. He joins us from 303 MullenLowe and has twelve years’ experience in the digital realm.
Amy Pickworth has already started as Digital Account Manager. Her experience includes Seven West Media and Ikon Communications.
Kingston and Pickworth join Darren Pashen on the digital team. Darren is Digital Operations Manager.
Amy Pickworth, Warwick Kingston
One of the finalists in the Creative Out Of Home Awards in the UK. In the category of Special Build; certainly ticks that box.
Bring us your creativity and we will deliver you social media traction. Call Dave or Mark on 9388 7844. Free chocolate bar.