Magic Leap

What’s impressive in this video is the line at the bottom of the screen.

Mixed reality is getting closer. Which is great, because augmented reality and virtual reality are very 2009.

The Magic Leap technology projects a digital light field into your eyes which magically disintermediates screens and the TV industry.

It’s a Florida startup that has raised $1.4B, you read that correctly, from investors that include Google, Alibaba, and the 40 thieves.

See you in my eyeballs.

Signage in the sky

Red bull digital billboard dominating night sky

UK tech startup Lightvert is experimenting with fleeting digital images that seem suspended in mid-air at night. Yes, like in Blade Runner. Above is an artist’s representation, so probably totally accurate, of how it might look on a city night skyline.

Here’s how it works: strips of reflective material are attached to a building. A projector shines light off the reflector directly into the viewer’s eye.

The image is momentary, not persistent, but boy; nice moment.

It’s crowd-funded. Here’s their somewhat formal pitch video:

Original source article from the BBC

Out of Home to Out-Perform

UK survey of 204 media agency and outdoor specialists…  results point to the shift in Out of Home from a passive medium to a channel that is modern, exciting and sophisticated. No surprise to our regular readers.

Respondents projected Digital Out of Home (DOOH) as the highest growth potential of any medium over the next five years, ahead of mobile, VOD, and anything else that moves or doesn’t.

Separate research in Europe says Out of Home is close to knocking off TV as the most trusted media.

And in Australia, here’s oOh! showcasing DOOH at the spectacular Melbourne Emporium site:

 

Feel free to give Media Tonic a call about DOOH or OOH; we’re leading in that space here in WA and our contact number is 9388 7844.

2016, in a nutshell

Good example of mining your data for story-telling potential. Music streaming service Spotify is running its first global outdoor campaign with the theme, “Thanks 2016, It’s Been Weird”.

Outdoor ad: Dear 3,479 people who streamed 'It's the end of the world as we know it' the day of the Brexit vote, HANG IN THERE.

Another billboard reads, “Dear person who played ‘Sorry’ 42 times on Valentine’s Day: WHAT DID YOU DO?”

Via.

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Pickworth and Kingston

Two new digital people at Media Tonic as we gear up for further digital representations. [Current properties include reiwa.com.au and RAeDIUM Digital Media].

Warwick Kingston will be Digital and Strategy Director on December 5th. He joins us from 303 MullenLowe and has twelve years’ experience in the digital realm.

Amy Pickworth has already started as Digital Account Manager. Her experience includes Seven West Media and Ikon Communications.

Kingston and Pickworth join Darren Pashen on the digital team. Darren is Digital Operations Manager.

Amy Pickworth, Warwick Kingston

Photo Amy Pickworth and Warwick Kingston