Why big companies are buying outdoor

Quite a thorough look (i.e. long but good) at why Netflix and other large advertisers are prioritising outdoor spends. Summary:

  • Four of the largest 10 outdoor advertisers are now tech firms
  • Factors supporting OOH – no ad skipping/blocking – digital billboards now location and context-sensitive – increasing interactivity (see article for examples)
  • Mobile click-through rates increase 15 percent when supported by OOH ads
  • Outdoor ads were the only traditional media category to show growth this year

England

In the spirit of Telethon:

Sunny Araf’s daughter was born with a heart condition. She had six operations at the Birmingham Children’s Hospital and died before the age of three. Sunny put the last photo taken of him and his daughter on digital outdoor screens across the city, to thank the NHS and the hospital for their work and dedication. Article.

Sunny Araf and one of the outdoor billboards

Bloody Ad Age

… won’t let you embed videos on a website but it’s worth following this link to see world’s best practice in viral outdoor advertising. To promote Sacha Baron Cohen’s Who Is America series, they parodied Trump’s Build That Wall meme by building (overnight) large pop-up walls in front of three Mexican restaurants.

Who cares that they had to pull them down straight away; footage captured and shared, and millions in TV and Internet exposure in the bank. Simple formula: mix current affairs and humour, snapshot it and reap the benefits.

Tromp l’oeil

Changi airport with huge mural showing intricate 3 storey facades above actual shops

Wonderful experiential design by Moment Factory at Changi Airport. Something to amuse while you wait in line. Airports are of course, prime real estate in outdoor advertising and you can talk to us about reaching 16 Australian terminals, 17 lounges and 13 cities through oOh! Fly. 9388 7844.

Via.

The budget’s $1.5B

Don’t screw it up.

“Re the digital signage; we want it to run 360 degrees, 18 metres tall. Can you nick out and get me a quote for 62 million LEDs?”

Here’s a brief on the incredible Mercedes-Benz Stadium in Atlanta. We’re not making it up about the LEDs.