See? Need more billboards!

Billboard ad for Toyota's hydrogen-powered car

In California, Toyota are promoting their hydrogen-powered Mirai using 37 billboards that remove nitrogen oxide emissions from the air. Catalytic converter. Titanium dioxide-coated vinyl. Science something something.

This is called putting your money where your mouth is. Serious props. Might be a thing in China.

Financial Times’ write-up on the car.

Digital Trends’ write-up on the billboards.

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ShopaLive Expansion in WA

DOOH reach (Digital Out of Home) is increasing sharply in Perth and Retail ShopaLives (pictured) are playing a big role in that shift.  It’s part of oOh!’s expanding digital portfolio.

retail ad- 'it's seriously hot, this calls for a cocktail'

By June, we’ll have ShopaLives in over 30 WA Shopping Centres, up from 20 centres in January 2017 and taking our total ShopaLives to well over 170 panels.

Advertisers can now reach more shoppers with more engaging & dynamic messages.

These digital panels allow for great contextual targeting; you can program them to trigger time-sensitive, temperature-sensitive, and event-sensitive executions. “Forty degrees tomorrow – stick this in your fridge”, “City to Surf next week – read a book instead”. Maybe we’ll leave the creative to you.

Point is, unprecedented opportunities for real engagement and more touchpoints, metro and regional. New centre or ShopaLive conversions include Mirrabooka, Ellenbrook, Livingston, Stirling, Victoria Park, Cockburn, Kalamunda, Karratha, Maddington and Northgate.

This augments our new Evoke Series – high impact, large format digital banners at Lakeside Joondalup, Garden City, Karrinyup & Rockingham.

Retail advertising has become a digital wonderthing.

Call the Tonic for more information or book in for our retail therapy site tour; (08) 9388 7844.

Outdoor and mobile engagement

A clever UK study shows significant increases in mobile engagement among viewers of outdoor advertising. It’s pretty conclusive proof that OOH has become even more powerful since smart phones. Mobile now accounts for 47% of digital advertising (U.S. figures) and is still growing.

Call Dave or Mark to set up a briefing on the latest in OOH offerings; 9388 7844.

BFI London IMAX. Photo by Robert Aleck, www.cynexia.com

digital outdoor advertising on imax building in london

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