Remember when sampling meant just giving stuff away? As the Coke Zero video illustrates, you gotta get bang for your buck with your sampling. The secret formula, known up til now by only five people in the world, is digital + imagination = engagement + social sharing. Notice how integral outdoor is to the campaign. Then call Media Tonic with your campaign idea. 9388 7844.
In California, Toyota are promoting their hydrogen-powered Mirai using 37 billboards that remove nitrogen oxide emissions from the air. Catalytic converter. Titanium dioxide-coated vinyl. Science something something.
This is called putting your money where your mouth is. Serious props. Might be a thing in China.
Financial Times’ write-up on the car.
Digital Trends’ write-up on the billboards.
Via digital outdoor experiential media:
Got a big idea? Give us a brief.
DOOH reach (Digital Out of Home) is increasing sharply in Perth and Retail ShopaLives (pictured) are playing a big role in that shift. It’s part of oOh!’s expanding digital portfolio.
By June, we’ll have ShopaLives in over 30 WA Shopping Centres, up from 20 centres in January 2017 and taking our total ShopaLives to well over 170 panels.
Advertisers can now reach more shoppers with more engaging & dynamic messages.
These digital panels allow for great contextual targeting; you can program them to trigger time-sensitive, temperature-sensitive, and event-sensitive executions. “Forty degrees tomorrow – stick this in your fridge”, “City to Surf next week – read a book instead”. Maybe we’ll leave the creative to you.
Point is, unprecedented opportunities for real engagement and more touchpoints, metro and regional. New centre or ShopaLive conversions include Mirrabooka, Ellenbrook, Livingston, Stirling, Victoria Park, Cockburn, Kalamunda, Karratha, Maddington and Northgate.
This augments our new Evoke Series – high impact, large format digital banners at Lakeside Joondalup, Garden City, Karrinyup & Rockingham.
Retail advertising has become a digital wonderthing.
Call the Tonic for more information or book in for our retail therapy site tour; (08) 9388 7844.
But you do need a fine idea…
It’s a men’s underwear ad. I’m not sure what it’s all about. Clemenger BBDO in Melbourne, using oOh!’s new OOH inventory category: seven storey buildings.
A clever UK study shows significant increases in mobile engagement among viewers of outdoor advertising. It’s pretty conclusive proof that OOH has become even more powerful since smart phones. Mobile now accounts for 47% of digital advertising (U.S. figures) and is still growing.
Call Dave or Mark to set up a briefing on the latest in OOH offerings; 9388 7844.
BFI London IMAX. Photo by Robert Aleck, www.cynexia.com
Here’s a concept that would translate to Australian buses. The Seattle Mariners baseball team turned the bus numbers into an imaginary scoreboard. We could use that for cricket. South Africa 326. Australia 8/30. No, wait.