Category: Out of Home
World Orca Day
The Born Free Foundation use digital interactive like this: You text a donation to the charity and the orca JUMPS OUT of the screen and swims to freedom via other screens in the vicinity. A new orca then appears in the tank, waiting for the next liberating donation. Is that cool fund-raising OR WHAT? Spin up an idea and talk to us about interactive. 9388 7844.
Happy World Orca Day: July 14th.
Full case study with the normal blah blah.
Head-turning
This Mazda campaign uses facial recognition software to keep count of how many heads turn to actively engage with the display. As a viewer you have the experience of being acknowledged for your interest, re-inforcing your choice to lend attention. It ain’t called interactive for nothing.
Via AdWeek.
Domination
Here’s Nike and JCDecaux completely dominating the Metro in Santiago, Chilé with Out of Home. Don’t watch the whole thing; 30 seconds makes the point. Here’s what hit me watching it; what a great experience they’re delivering for the traveller.
*pokes Australian transport authorities
“It’s Matt”
“He’s in the lobby watching the video wall. He says can you come and get him in 15 minutes.”
Tournamental
Very successful digital OOH campaign across Europe for the round ball game. Working with a media client, the case study video makes clear how DOOH generates interactivity and real time social media impact. Got an event? Ping us.
Out of Home to Out-Perform
UK survey of 204 media agency and outdoor specialists… results point to the shift in Out of Home from a passive medium to a channel that is modern, exciting and sophisticated. No surprise to our regular readers.
Respondents projected Digital Out of Home (DOOH) as the highest growth potential of any medium over the next five years, ahead of mobile, VOD, and anything else that moves or doesn’t.
Separate research in Europe says Out of Home is close to knocking off TV as the most trusted media.
And in Australia, here’s oOh! showcasing DOOH at the spectacular Melbourne Emporium site:
Feel free to give Media Tonic a call about DOOH or OOH; we’re leading in that space here in WA and our contact number is 9388 7844.
Signage in the sky
UK tech startup Lightvert is experimenting with fleeting digital images that seem suspended in mid-air at night. Yes, like in Blade Runner. Above is an artist’s representation, so probably totally accurate, of how it might look on a city night skyline.
Here’s how it works: strips of reflective material are attached to a building. A projector shines light off the reflector directly into the viewer’s eye.
The image is momentary, not persistent, but boy; nice moment.
It’s crowd-funded. Here’s their somewhat formal pitch video:
Original source article from the BBC
ShopaLive Expansion in WA
DOOH reach (Digital Out of Home) is increasing sharply in Perth and Retail ShopaLives (pictured) are playing a big role in that shift. It’s part of oOh!’s expanding digital portfolio.
By June, we’ll have ShopaLives in over 30 WA Shopping Centres, up from 20 centres in January 2017 and taking our total ShopaLives to well over 170 panels.
Advertisers can now reach more shoppers with more engaging & dynamic messages.
These digital panels allow for great contextual targeting; you can program them to trigger time-sensitive, temperature-sensitive, and event-sensitive executions. “Forty degrees tomorrow – stick this in your fridge”, “City to Surf next week – read a book instead”. Maybe we’ll leave the creative to you.
Point is, unprecedented opportunities for real engagement and more touchpoints, metro and regional. New centre or ShopaLive conversions include Mirrabooka, Ellenbrook, Livingston, Stirling, Victoria Park, Cockburn, Kalamunda, Karratha, Maddington and Northgate.
This augments our new Evoke Series – high impact, large format digital banners at Lakeside Joondalup, Garden City, Karrinyup & Rockingham.
Retail advertising has become a digital wonderthing.
Call the Tonic for more information or book in for our retail therapy site tour; (08) 9388 7844.
