Two examples of leveraging other people’s business for your own purposes. Here, an Argentinian soccer lover pillories Donald Trump:
And here, following an outcry by feminists against the ‘Are You Beach Body Ready?’ campaign in London, Carlsberg milk it.
Via Washington Post and Campaign
A world of digital interactivity using oOh!’s Excite panels …
Great post by AdWeek’s Lauren Johnson on outdoor media as an engine for social media attention.
It includes this campaign by JetBlue:
and the Cannes Grand Prix-winning iPhone6 campaign that crowdsourced user photos:
An estimated 6.5billion impressions across 10,000 installations and 73 cities. Good job.
Latest campaign by the Outdoor Advertising Association of America touting REAL outdoor as a necessary part of a media buy *nods*.
There are generic billboards as well as site-specific, targeting particular agencies and in some cases their digital directors by name. Here’s a selection of the ads.