It’s a men’s underwear ad. I’m not sure what it’s all about. Clemenger BBDO in Melbourne, using oOh!’s new OOH inventory category: seven storey buildings.
A world of digital interactivity using oOh!’s Excite panels …
Great post by AdWeek’s Lauren Johnson on outdoor media as an engine for social media attention.
It includes this campaign by JetBlue:
and the Cannes Grand Prix-winning iPhone6 campaign that crowdsourced user photos:
An estimated 6.5billion impressions across 10,000 installations and 73 cities. Good job.
Latest campaign by the Outdoor Advertising Association of America touting REAL outdoor as a necessary part of a media buy *nods*.
There are generic billboards as well as site-specific, targeting particular agencies and in some cases their digital directors by name. Here’s a selection of the ads.