How to big vid in 20 secs

American style men’s wear in an English outdoor campaign by BMB London. Product sold exclusively through a Chinese-owned department store. They’re all famous rugby players. One of them forgets to do up the buttons. Beautifully executed. Plays to the strength of OOH, to wit, a great way to start a public conversation.

Outdoor and mobile engagement

A clever UK study shows significant increases in mobile engagement among viewers of outdoor advertising. It’s pretty conclusive proof that OOH has become even more powerful since smart phones. Mobile now accounts for 47% of digital advertising (U.S. figures) and is still growing.

Call Dave or Mark to set up a briefing on the latest in OOH offerings; 9388 7844.

BFI London IMAX. Photo by Robert Aleck, www.cynexia.com

digital outdoor advertising on imax building in london

Save

Save