World Cup tip

Use digital OOH for maximum creative flexibility. Here is the static site Samsung bought at Frankfurt airport:

German team on outdoor ad at airport

Not that there’s anything wrong with a picture of the German soccer team.

Speaking of airports, you can now buy Qantas inflight entertainment advertising in addition to oOh!Fly airport inventory by calling the office on Alexander Bell’s Talking Machine; 9388 7844.

Elder Street

Bankwest outdoor sign: We're a fan of everything

Latest:  oOh!’s newest digital billboard in the Perth CBD. Now over 260 screens across Australia. This large format site is oOh!’s third in the CBD. It really re-enforces their OOH pre-eminence in Perth. Elder St is west facing and captures east bound traffic from Subiaco and West Perth on to the Freeway South entrance, as well as Elder St traffic heading towards St George’s Terrace. oOh!’s network continues to expand nationally, in retail centres, airports, office towers, cafés, gyms, venues and universities.

Real time traffic data that makes a point

Everyone in New York thinks that it’s quicker to go to JFK than EWR (Newark Liberty International Airport) but it ain’t the case. United wanted people to choose EWR, its New Jersey hub, so they sent real time traffic data to digital displays on New York taxis, which of course is how lots of people get to the airport.

Taxi sign: Here to JFK 1:30 Here to EWR 0:44

Real time traffic data is of intense interest to drivers. The Australian Traffic Network is real time on mainstream radio and TV. Call us on 9388 7844 to brainstorm or for rates. Here’s the full case study on the NY outdoor campaign; includes video.

How to big vid in 20 secs

American style men’s wear in an English outdoor campaign by BMB London. Product sold exclusively through a Chinese-owned department store. They’re all famous rugby players. One of them forgets to do up the buttons. Beautifully executed. Plays to the strength of OOH, to wit, a great way to start a public conversation.

Outdoor and mobile engagement

A clever UK study shows significant increases in mobile engagement among viewers of outdoor advertising. It’s pretty conclusive proof that OOH has become even more powerful since smart phones. Mobile now accounts for 47% of digital advertising (U.S. figures) and is still growing.

Call Dave or Mark to set up a briefing on the latest in OOH offerings; 9388 7844.

BFI London IMAX. Photo by Robert Aleck, www.cynexia.com

digital outdoor advertising on imax building in london

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