Outdoor and mobile engagement

A clever UK study shows significant increases in mobile engagement among viewers of outdoor advertising. It’s pretty conclusive proof that OOH has become even more powerful since smart phones. Mobile now accounts for 47% of digital advertising (U.S. figures) and is still growing.

Call Dave or Mark to set up a briefing on the latest in OOH offerings; 9388 7844.

BFI London IMAX. Photo by Robert Aleck, www.cynexia.com

digital outdoor advertising on imax building in london



Walking Wounded

In October 2015, BCM won oOh!’s Million Dollar Pitch for their Walking Wounded Campaign. Since then, oOh! and BCM have turned the pitch into a fully-fledged campaign.

Since 1999, a staggering 239 Australian soldiers have taken their own lives after returning from duty. 49 soldiers were killed on duty; a striking comparison. Walking Wounded is a charity dedicated to rehabilitating at-risk returned soldiers. Together with BCM and Walking Wounded, we hope to drive donations and see our ex-soldiers get the support they need and deserve. You can donate here to Walking Wounded.

Walking wounded billboard