Sometimes, you’re just humbled by other people’s creativity…
Category: ooh
Natural billboard
Sometimes, you’re just humbled by other people’s creativity…
Underrated medium
Via @gunsnrosesgirl
Underrated medium
Via @gunsnrosesgirl
Meanwhile, in Las Vegas
The guy who posted this video from his hotel room commented, ‘People say we can’t build cathedrals, but put a Middle Ages stonemason in front of this thing and ask which makes him feel the presence of God’.
Ad Age article on advertising on The Sphere.
Via @swiftonsecurity
New York Posters
Striking pro-mask campaign on New York public transport. Masks in the shape of New York state. Wouldn’t work in Western Australia.
Why big companies are buying outdoor
Quite a thorough look (i.e. long but good) at why Netflix and other large advertisers are prioritising outdoor spends. Summary:
- Four of the largest 10 outdoor advertisers are now tech firms
- Factors supporting OOH – no ad skipping/blocking – digital billboards now location and context-sensitive – increasing interactivity (see article for examples)
- Mobile click-through rates increase 15 percent when supported by OOH ads
- Outdoor ads were the only traditional media category to show growth this year
Elvis at Piccadilly
Striking digital OOH animation by Coke.
England
In the spirit of Telethon:
Sunny Araf’s daughter was born with a heart condition. She had six operations at the Birmingham Children’s Hospital and died before the age of three. Sunny put the last photo taken of him and his daughter on digital outdoor screens across the city, to thank the NHS and the hospital for their work and dedication. Article.
Outdoor advertising
25% conversion rate.
Via @stephen_jury