Some good stats and analysis in this Forbes piece on Digital OOH. Save you clicking through; ROI is 40% higher than digital search ads. OOH drives 4x more online activity than TV, radio and print.
Australian data here. Digital OOH close to 50% of all OOH.
Here’s a clever promotion for Audi – positioning the company as a thought leader in urban transport technology. It takes a digital concept, turns it into an analog representation, then promotes it digitally, on video.
Billboards for McDonalds, by DDB Hungary. The long exposure stars in the sky are meant to evoke fries. Extra points if you spotted that.
Via Ads of the World
Here’s how you circumvent advertising restrictions. Just tell people to Google it.
Point it at your favourite Brazilian politician – it uses facial recognition to bring up any convictions for corruption. Could be a broader market for this. Grand Prix winner at Cannes.
Somewhere in the world there is an award for best sound in a television commercial. So this is the winner.
By the way, fantastic sports article here about the Icelandic goal-keeper, who also directed the ad for crying out loud.
She seemed like such a nice lady.
Fine if you’re reading it in a standard sized magazine but this is a hard ad to share on social media and that’s where the upside audience potential is. Anyway, great series of ads by Stabilo, and a campaign that could run for many years.
Use digital OOH for maximum creative flexibility. Here is the static site Samsung bought at Frankfurt airport:
Not that there’s anything wrong with a picture of the German soccer team.
Speaking of airports, you can now buy Qantas inflight entertainment advertising in addition to oOh!Fly airport inventory by calling the office on Alexander Bell’s Talking Machine; 9388 7844.