In the spirit of Telethon:
Sunny Araf’s daughter was born with a heart condition. She had six operations at the Birmingham Children’s Hospital and died before the age of three. Sunny put the last photo taken of him and his daughter on digital outdoor screens across the city, to thank the NHS and the hospital for their work and dedication. Article.
Political advertising just gets more and more brutal. This one talks to/at young people with the reverse psychology laid on thick.
This ad launched October 20th. Christmas starts early in Manila.
This is the first ad we’ve shared from the Philippines. Made by GIGIL. Can’t imagine an execution that better demonstrates clothing customisation.
Donnie Dunagan was the youngest Marine drill instructor. He served three tours in Vietnam and was wounded several times. He retired as a Major in 1977. Throughout his career he managed to keep secret that he had been the voice of Bambi in the 1942 Disney film.
… won’t let you embed videos on a website but it’s worth following this link to see world’s best practice in viral outdoor advertising. To promote Sacha Baron Cohen’s Who Is America series, they parodied Trump’s Build That Wall meme by building (overnight) large pop-up walls in front of three Mexican restaurants.
Who cares that they had to pull them down straight away; footage captured and shared, and millions in TV and Internet exposure in the bank. Simple formula: mix current affairs and humour, snapshot it and reap the benefits.
Some good stats and analysis in this Forbes piece on Digital OOH. Save you clicking through; ROI is 40% higher than digital search ads. OOH drives 4x more online activity than TV, radio and print.
Australian data here. Digital OOH close to 50% of all OOH.
Billboards for McDonalds, by DDB Hungary. The long exposure stars in the sky are meant to evoke fries. Extra points if you spotted that.
Via Ads of the World
Fine if you’re reading it in a standard sized magazine but this is a hard ad to share on social media and that’s where the upside audience potential is. Anyway, great series of ads by Stabilo, and a campaign that could run for many years.