Carls Jr, a burger chain you’ve never heard of with 1600 stores, ran a pretty cheesy social media campaign around Spielberg’s new movie, Ready Player One. They said that ‘in tribute’ they would re-name one of their burgers the Spielburger. The whole thing was pretty lame. However.
Steven Spielberg recorded a 15 second ‘official statement’ video denying them permission; thereby escalating the stunt ten-fold and promoting his new movie at the same time. Oh, lookit: Carls Jr has a licensing agreement with Warner Bros. And there’s a Carls Jr paper bag in the background of the movie poster…
Anyway, who cares about that? Here’s the movie trailer.
Via USA Today.
Just concluded in Las Vegas. Here are some of the nifty things we skimmed off the twitter feeds.
Interactive mirrors – coming to a change room near you
Projection mapping – at a retail level
And Panasonic’s LinkRay – your billboard just became a purchasing portal on everyone’s mobile phone.
Clever you, talking to Media Tonic about interactive digital media.
Best thing about this ad is the gag right at the end.
From March, Media Tonic will offer advertising packages comprising commercial content, data, email, display and native advertising in the key digital assets of Business News Western Australia.
Businessnews.com.au reaches more than 686,000 West Australians each year with its WA-specific, in-depth, topical news and data. CEO Mark Pownall says “we know we have a great audience that is hard to reach. We are delighted to partner Media Tonic in the digital advertising space to help agencies and their customers better understand what we have to offer”.
Media Tonic’s Warwick Kingston describes Business News as an iconic WA news brand. “It’s an opportunity to connect local advertisers with rich audience data, content and advertising opportunities specific to the WA business community. We’ll be workshopping these opportunities with our agency partners in the coming weeks.”
For more information, contact Warwick Kingston at Media Tonic on (08) 9388 7844.
“So, Glenn, I hear you got assigned the glamorous shoe polish account?”
Digital interactive innovation at the Columbus Conference Centre. What a neat way to inflate the ego of your keynote speakers. The video is a bit waffly; the first 20 seconds gives you the gist.
Latest: oOh!’s newest digital billboard in the Perth CBD. Now over 260 screens across Australia. This large format site is oOh!’s third in the CBD. It really re-enforces their OOH pre-eminence in Perth. Elder St is west facing and captures east bound traffic from Subiaco and West Perth on to the Freeway South entrance, as well as Elder St traffic heading towards St George’s Terrace. oOh!’s network continues to expand nationally, in retail centres, airports, office towers, cafés, gyms, venues and universities.
Everyone in New York thinks that it’s quicker to go to JFK than EWR (Newark Liberty International Airport) but it ain’t the case. United wanted people to choose EWR, its New Jersey hub, so they sent real time traffic data to digital displays on New York taxis, which of course is how lots of people get to the airport.
Real time traffic data is of intense interest to drivers. The Australian Traffic Network is real time on mainstream radio and TV. Call us on 9388 7844 to brainstorm or for rates. Here’s the full case study on the NY outdoor campaign; includes video.