American style men’s wear in an English outdoor campaign by BMB London. Product sold exclusively through a Chinese-owned department store. They’re all famous rugby players. One of them forgets to do up the buttons. Beautifully executed. Plays to the strength of OOH, to wit, a great way to start a public conversation.
They run on Google AdWords and cost the literary magazine almost nothing. They are not so worried about click-throughs, which they’d have to pay for, and they’re delighted to get the impressions, which cost them zilch.
Of course you don’t have time to write a novel. Just knock out a couple of sentences…
Article on AdWeek.
Great example of a brilliant ideas-driven ad with a yucky background:
But you do need a fine idea…
Great piece of outdoor creative for a paint company, Benjamin Moore. The caption says ‘We’ll match it’.
Just sayin’. Article here. Phone number here: 9388 7844. Dave or Mark.
“I’m a Brand Showrunner”. Thoughts from U.S. client and agency heavy-hitters on the future of agencies. And here is the NDIS Showrunner Shane Brennan with his script development plan for the Australian TV/Film industry.
A clever UK study shows significant increases in mobile engagement among viewers of outdoor advertising. It’s pretty conclusive proof that OOH has become even more powerful since smart phones. Mobile now accounts for 47% of digital advertising (U.S. figures) and is still growing.
Call Dave or Mark to set up a briefing on the latest in OOH offerings; 9388 7844.
BFI London IMAX. Photo by Robert Aleck, www.cynexia.com