Magic Leap

What’s impressive in this video is the line at the bottom of the screen.

Mixed reality is getting closer. Which is great, because augmented reality and virtual reality are very 2009.

The Magic Leap technology projects a digital light field into your eyes which magically disintermediates screens and the TV industry.

It’s a Florida startup that has raised $1.4B, you read that correctly, from investors that include Google, Alibaba, and the 40 thieves.

See you in my eyeballs.

Signage in the sky

Red bull digital billboard dominating night sky

UK tech startup Lightvert is experimenting with fleeting digital images that seem suspended in mid-air at night. Yes, like in Blade Runner. Above is an artist’s representation, so probably totally accurate, of how it might look on a city night skyline.

Here’s how it works: strips of reflective material are attached to a building. A projector shines light off the reflector directly into the viewer’s eye.

The image is momentary, not persistent, but boy; nice moment.

It’s crowd-funded. Here’s their somewhat formal pitch video:

Original source article from the BBC

Out of Home to Out-Perform

UK survey of 204 media agency and outdoor specialists…  results point to the shift in Out of Home from a passive medium to a channel that is modern, exciting and sophisticated. No surprise to our regular readers.

Respondents projected Digital Out of Home (DOOH) as the highest growth potential of any medium over the next five years, ahead of mobile, VOD, and anything else that moves or doesn’t.

Separate research in Europe says Out of Home is close to knocking off TV as the most trusted media.

And in Australia, here’s oOh! showcasing DOOH at the spectacular Melbourne Emporium site:

 

Feel free to give Media Tonic a call about DOOH or OOH; we’re leading in that space here in WA and our contact number is 9388 7844.

See? Need more billboards!

Billboard ad for Toyota's hydrogen-powered car

In California, Toyota are promoting their hydrogen-powered Mirai using 37 billboards that remove nitrogen oxide emissions from the air. Catalytic converter. Titanium dioxide-coated vinyl. Science something something.

This is called putting your money where your mouth is. Serious props. Might be a thing in China.

Financial Times’ write-up on the car.

Digital Trends’ write-up on the billboards.

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