Okay Google not okay with Google

This is the simple TV ad Burger King ran to try and voice-activate Google Home (Google’s version of the Amazon Echo). The intention was to get Google to look up the Whopper’s Wikipedia entry and read out the ingredient list.

 

Straight away, some malcontent hacked the Wikipedia page and added ‘toenail clippings’ and ‘rat’ as Whopper ingredients. Well, of course they did. On an almost related note, Donald Trump set up a phone line so people could report crimes by illegal aliens. The line was reportedly swamped by people phoning in reports of crimes by space aliens.

So to re-cap, Burger King tried to hack Google Home, then someone hacked Burger King’s Wikipedia page, then Google shut down Burger King’s hack and Wikipedia locked down the Whopper’s page to prevent malicious edits. Nobody died, no Russians were involved, everyone got excited about privacy again and another cute advertising idea got socked in the mouth. Here’s an XKCD cartoon:

cartoon where visitors arrive and shout purchase orders at Alexa

Signage in the sky

Red bull digital billboard dominating night sky

UK tech startup Lightvert is experimenting with fleeting digital images that seem suspended in mid-air at night. Yes, like in Blade Runner. Above is an artist’s representation, so probably totally accurate, of how it might look on a city night skyline.

Here’s how it works: strips of reflective material are attached to a building. A projector shines light off the reflector directly into the viewer’s eye.

The image is momentary, not persistent, but boy; nice moment.

It’s crowd-funded. Here’s their somewhat formal pitch video:

Original source article from the BBC

Out of Home to Out-Perform

UK survey of 204 media agency and outdoor specialists…  results point to the shift in Out of Home from a passive medium to a channel that is modern, exciting and sophisticated. No surprise to our regular readers.

Respondents projected Digital Out of Home (DOOH) as the highest growth potential of any medium over the next five years, ahead of mobile, VOD, and anything else that moves or doesn’t.

Separate research in Europe says Out of Home is close to knocking off TV as the most trusted media.

And in Australia, here’s oOh! showcasing DOOH at the spectacular Melbourne Emporium site:

 

Feel free to give Media Tonic a call about DOOH or OOH; we’re leading in that space here in WA and our contact number is 9388 7844.