England

In the spirit of Telethon:

Sunny Araf’s daughter was born with a heart condition. She had six operations at the Birmingham Children’s Hospital and died before the age of three. Sunny put the last photo taken of him and his daughter on digital outdoor screens across the city, to thank the NHS and the hospital for their work and dedication. Article.

Sunny Araf and one of the outdoor billboards

Bloody Ad Age

… won’t let you embed videos on a website but it’s worth following this link to see world’s best practice in viral outdoor advertising. To promote Sacha Baron Cohen’s Who Is America series, they parodied Trump’s Build That Wall meme by building (overnight) large pop-up walls in front of three Mexican restaurants.

Who cares that they had to pull them down straight away; footage captured and shared, and millions in TV and Internet exposure in the bank. Simple formula: mix current affairs and humour, snapshot it and reap the benefits.