Don’t screw it up.
“Re the digital signage; we want it to run 360 degrees, 18 metres tall. Can you nick out and get me a quote for 62 million LEDs?”
Here’s a brief on the incredible Mercedes-Benz Stadium in Atlanta. We’re not making it up about the LEDs.
Clever outdoor piece from Guinness who never seem to run out of things that look like stout.
They had a similar ad planned for Australian cricket but recently changed their mind.
No-one who was there will ever forget last year’s season opener for the Chicago Blackhawks…
It used to be true that outdoor advertising was about posters. Now it’s colour, movement, video and interactivity. Get creative then give us a call. Dave or Mark. 9388 7844.
Speaking of the Blackhawks; this just happened…
A recent ad posted in Craigslist:
SEEKING LEAD ATTORNEY FOR DIFFICULT CLIENT (1600 Pennsylvania Ave NW)
Seeking a lead attorney to represent client involved in an ongoing Federal investigation. Must be familiar with laws and procedures around discovery, executive privilege, international financing of licensed real estate, election law and the Logan Act. Working knowledge of social media, especially Twitter is a plus, as is a better than average knowledge of the adult film industry and a collection of Playboy magazines from 1985-2010. Must look the part – Gregory Peck or Tommy Lee Jones type. Prior appearances on Fox News a huge plus. No fatties.
Compensation: Client is a hugely wealthy man. Hugely successful. Everyone says it.
Carls Jr, a burger chain you’ve never heard of with 1600 stores, ran a pretty cheesy social media campaign around Spielberg’s new movie, Ready Player One. They said that ‘in tribute’ they would re-name one of their burgers the Spielburger. The whole thing was pretty lame. However.
Steven Spielberg recorded a 15 second ‘official statement’ video denying them permission; thereby escalating the stunt ten-fold and promoting his new movie at the same time. Oh, lookit: Carls Jr has a licensing agreement with Warner Bros. And there’s a Carls Jr paper bag in the background of the movie poster…
Anyway, who cares about that? Here’s the movie trailer.
Via USA Today.
Just concluded in Las Vegas. Here are some of the nifty things we skimmed off the twitter feeds.
Interactive mirrors – coming to a change room near you
Projection mapping – at a retail level
And Panasonic’s LinkRay – your billboard just became a purchasing portal on everyone’s mobile phone.
Clever you, talking to Media Tonic about interactive digital media.
Best thing about this ad is the gag right at the end.
From March, Media Tonic will offer advertising packages comprising commercial content, data, email, display and native advertising in the key digital assets of Business News Western Australia.
Businessnews.com.au reaches more than 686,000 West Australians each year with its WA-specific, in-depth, topical news and data. CEO Mark Pownall says “we know we have a great audience that is hard to reach. We are delighted to partner Media Tonic in the digital advertising space to help agencies and their customers better understand what we have to offer”.
Media Tonic’s Warwick Kingston describes Business News as an iconic WA news brand. “It’s an opportunity to connect local advertisers with rich audience data, content and advertising opportunities specific to the WA business community. We’ll be workshopping these opportunities with our agency partners in the coming weeks.”
For more information, contact Warwick Kingston at Media Tonic on (08) 9388 7844.
Gold, for so many reasons…
- The look on the customers’ faces and their reactions
- The cheek of a major corporation upsetting their customers, then getting their permission to screen video of them losing it in public
- Excellent dead-pan delivery by employees/actors
- But most of all because it illustrates a seminal shift in contemporary advertising, from a product benefit orientation to a community and public service orientation, and even a preparedness to associate the brand with a particular political position.
“So, Glenn, I hear you got assigned the glamorous shoe polish account?”