Adweek’s best outdoor campaign of 2017: Fearless Girl. What a phenomenon.
Superb video case study too.
Fashion brand Balenciaga created a $2300 handbag in the style of an Ikea plastic bag. Ikea responded. Text at bottom spells out how to identify the original IKEA FRAGA bag, e.g. ‘are you able to fold it to the size of a small purse?’, and does it cost 99 cents?
Great response. Mucho social media. Win for both brands.
Suddenly $40 on a razor is not so expensive.
Via The Drum
The lengths some companies go to, just to get into the Media Tonic newsletter …