Not sure I get the connection with modular beds.
Category: Newsletter Video
Head-turning
This Mazda campaign uses facial recognition software to keep count of how many heads turn to actively engage with the display. As a viewer you have the experience of being acknowledged for your interest, re-inforcing your choice to lend attention. It ain’t called interactive for nothing.
Via AdWeek.
Advertising at work
The ability of good creative to sneak up on you and press a brand against your heart…
Winner of a British Arrows 2017 award and not a word spoken.
Ants in my pants
I love Uniqlo ads. Props to Droga5.
Sampling and digital
Remember when sampling meant just giving stuff away? As the Coke Zero video illustrates, you gotta get bang for your buck with your sampling. The secret formula, known up til now by only five people in the world, is digital + imagination = engagement + social sharing. Notice how integral outdoor is to the campaign. Then call Media Tonic with your campaign idea. 9388 7844.
“It’s Matt”
“He’s in the lobby watching the video wall. He says can you come and get him in 15 minutes.”
Magic Leap
What’s impressive in this video is the line at the bottom of the screen.
Mixed reality is getting closer. Which is great, because augmented reality and virtual reality are very 2009.
The Magic Leap technology projects a digital light field into your eyes which magically disintermediates screens and the TV industry.
It’s a Florida startup that has raised $1.4B, you read that correctly, from investors that include Google, Alibaba, and the 40 thieves.
See you in my eyeballs.
Special needs
I love that our industry makes such a difference in how people see the world.
Signage in the sky
UK tech startup Lightvert is experimenting with fleeting digital images that seem suspended in mid-air at night. Yes, like in Blade Runner. Above is an artist’s representation, so probably totally accurate, of how it might look on a city night skyline.
Here’s how it works: strips of reflective material are attached to a building. A projector shines light off the reflector directly into the viewer’s eye.
The image is momentary, not persistent, but boy; nice moment.
It’s crowd-funded. Here’s their somewhat formal pitch video:
Original source article from the BBC
Out of Home to Out-Perform
UK survey of 204 media agency and outdoor specialists… results point to the shift in Out of Home from a passive medium to a channel that is modern, exciting and sophisticated. No surprise to our regular readers.
Respondents projected Digital Out of Home (DOOH) as the highest growth potential of any medium over the next five years, ahead of mobile, VOD, and anything else that moves or doesn’t.
Separate research in Europe says Out of Home is close to knocking off TV as the most trusted media.
And in Australia, here’s oOh! showcasing DOOH at the spectacular Melbourne Emporium site:
Feel free to give Media Tonic a call about DOOH or OOH; we’re leading in that space here in WA and our contact number is 9388 7844.