Dilly Dilly

Two things to cover here: first, Bud Light’s successful promotion putting fridges filled with Bud in bars, locked until the Cleveland Browns won a game – a two year dry spell. Note the reference to Dilly Dilly at the end.

And then, a very cool interview with the Anheuser-Busch CMO Miguel Patricio, talking about the Dilly Dilly campaign. Seems very pleased with himself.

Westworld at SXSW

HBO blitzed it at SXSW, successfully promoting the new series of Westworld by busing fans and journalists to a replica Sweetwater in the dead of night. From the BI article about it: HBO hired a cast of 60 actors, six stuntpeople, five bands, and six horses to bring “Westworld” to life. A script for the 90-minute experience is more than 440 pages long.

Video report by Engadget: