Don’t screw it up.
“Re the digital signage; we want it to run 360 degrees, 18 metres tall. Can you nick out and get me a quote for 62 million LEDs?”
Here’s a brief on the incredible Mercedes-Benz Stadium in Atlanta. We’re not making it up about the LEDs.
No-one who was there will ever forget last year’s season opener for the Chicago Blackhawks…
It used to be true that outdoor advertising was about posters. Now it’s colour, movement, video and interactivity. Get creative then give us a call. Dave or Mark. 9388 7844.
Speaking of the Blackhawks; this just happened…
Carls Jr, a burger chain you’ve never heard of with 1600 stores, ran a pretty cheesy social media campaign around Spielberg’s new movie, Ready Player One. They said that ‘in tribute’ they would re-name one of their burgers the Spielburger. The whole thing was pretty lame. However.
Steven Spielberg recorded a 15 second ‘official statement’ video denying them permission; thereby escalating the stunt ten-fold and promoting his new movie at the same time. Oh, lookit: Carls Jr has a licensing agreement with Warner Bros. And there’s a Carls Jr paper bag in the background of the movie poster…
Anyway, who cares about that? Here’s the movie trailer.
Via USA Today.
Just concluded in Las Vegas. Here are some of the nifty things we skimmed off the twitter feeds.
Interactive mirrors – coming to a change room near you
Projection mapping – at a retail level
And Panasonic’s LinkRay – your billboard just became a purchasing portal on everyone’s mobile phone.
Clever you, talking to Media Tonic about interactive digital media.
Best thing about this ad is the gag right at the end.
Gold, for so many reasons…
- The look on the customers’ faces and their reactions
- The cheek of a major corporation upsetting their customers, then getting their permission to screen video of them losing it in public
- Excellent dead-pan delivery by employees/actors
- But most of all because it illustrates a seminal shift in contemporary advertising, from a product benefit orientation to a community and public service orientation, and even a preparedness to associate the brand with a particular political position.
“So, Glenn, I hear you got assigned the glamorous shoe polish account?”
Digital interactive innovation at the Columbus Conference Centre. What a neat way to inflate the ego of your keynote speakers. The video is a bit waffly; the first 20 seconds gives you the gist.