Original

Fashion brand Balenciaga created a $2300 handbag in the style of an Ikea plastic bag. Ikea responded. Text at bottom spells out how to identify the original IKEA FRAGA bag, e.g. ‘are you able to fold it to the size of a small purse?’, and does it cost 99 cents?

Ikea ad showing 'original' Balenciaga bag - the Ikea 99 cent version

Great response. Mucho social media. Win for both brands.

ShopaLive Expansion in WA

DOOH reach (Digital Out of Home) is increasing sharply in Perth and Retail ShopaLives (pictured) are playing a big role in that shift.  It’s part of oOh!’s expanding digital portfolio.

retail ad- 'it's seriously hot, this calls for a cocktail'

By June, we’ll have ShopaLives in over 30 WA Shopping Centres, up from 20 centres in January 2017 and taking our total ShopaLives to well over 170 panels.

Advertisers can now reach more shoppers with more engaging & dynamic messages.

These digital panels allow for great contextual targeting; you can program them to trigger time-sensitive, temperature-sensitive, and event-sensitive executions. “Forty degrees tomorrow – stick this in your fridge”, “City to Surf next week – read a book instead”. Maybe we’ll leave the creative to you.

Point is, unprecedented opportunities for real engagement and more touchpoints, metro and regional. New centre or ShopaLive conversions include Mirrabooka, Ellenbrook, Livingston, Stirling, Victoria Park, Cockburn, Kalamunda, Karratha, Maddington and Northgate.

This augments our new Evoke Series – high impact, large format digital banners at Lakeside Joondalup, Garden City, Karrinyup & Rockingham.

Retail advertising has become a digital wonderthing.

Call the Tonic for more information or book in for our retail therapy site tour; (08) 9388 7844.

Merry Christmas and that

Illustration of capsules in a box titled 'Corporate Happiness. Daily use.'

Thanks for doing media business with us during the year. We’re closing on December 23rd at lunch time and re-opening for business on Thursday, January 5th. Wishing you a delightful Christmas and holiday season.

Dave, Mark, everyone.

*Image above is one of a series by Ciao Orio.

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