Swipe Night

Tinder’s interactive series – swipe left or right to direct the plot – is US only at present. There’s an opportunity to date real people post-episode. Will it increase engagement? Or marriage? I remember when storytelling was limited to books, movies and Sixty Minutes. Here’s the YouTube version. It’s not very interactive.

Digital Signage Expo 2018

Just concluded in Las Vegas. Here are some of the nifty things we skimmed off the twitter feeds.

Interactive mirrors – coming to a change room near you
Projection mapping – at a retail level

And Panasonic’s LinkRay – your billboard just became a purchasing portal on everyone’s mobile phone.

Clever you, talking to Media Tonic about interactive digital media.