“I’m a customer, will you quit experimenting on me all the time?”
YouTube bought outdoor at the first World Series game and executed the best campaign since Sandy Koufax pitched a complete game shutout in 1965. Perfectly centred on the live TV screen was the YouTube play button, giving viewers the impression that the live feed was a YouTube video. Provoked a frenzy of ‘that’s so distracting’ on social media and popped awareness of YouTubeTV.
It counts as a strike every time you try clicking the still image above.
Talk to us about Out of Home, digital, or radio advertising. 9388 7844.
Nominee (and probable winner) in the Creative Out of Home Awards – March for Giants has already raised $200,000 in donations for big animals on a tiny budget. How they did this: sold images of branded elephants and marched them across digital screens worldwide. Individuals could donate small amounts and see their branded elephant on screen.
Powerful concept; worked its socks off, and engaging the individuals helped campaign visibility. 340,000 screen impacts (whatever that means) and 38 million Twitter impressions. Celebrity involvement, lots of buzz, everybody happy.
The world’s first robotic 3D sign is a knockout.
1760 independently moving, programmable LED screens. Just WOW.
Hat tip to Nita Davey from Trilogy!
From the series, ‘Heroes of British Advertising’, by Julian Hanford. The portraits acknowledge icons of the ad industry with a view to inspiring the next generation. Some wonderfully quirky worky.
Remember when advertising used to be about The Product? Me neither. This campaign benefits the manufacturer, researchers and the community. Grand Prix winner at Cannes this year in the category of creative data. Also, makes you feel good.
Campaign by DigitasLBi and Ketchum; write-up in AdWeek.
Then the advertiser, a mobile phone insurance company offering ‘free’ screen replacements, did this follow-up (the front page is translucent):
A stupendous example of how to leverage innovative outdoor campaigns. Call us with your brilliant idea, or to brainstorm or to brief us. 9328 7844.
Campaign by VCCP London. More detail in Campaign.
Gr8 way to plug stock footage.
How can our employees ever thank us enough for all we do for them?