Business News

Business News logo

From March, Media Tonic will offer advertising packages comprising commercial content, data, email, display and native advertising in the key digital assets of Business News Western Australia. reaches more than 686,000 West Australians each year with its WA-specific, in-depth, topical news and data. CEO Mark Pownall says “we know we have a great audience that is hard to reach. We are delighted to partner Media Tonic in the digital advertising space to help agencies and their customers better understand what we have to offer”.

Media Tonic’s Warwick Kingston describes Business News as an iconic WA news brand. “It’s an opportunity to connect local advertisers with rich audience data, content and advertising opportunities specific to the WA business community. We’ll be workshopping these opportunities with our agency partners in the coming weeks.”

For more information, contact Warwick Kingston at Media Tonic on (08) 9388 7844.

First world problems

Gold, for so many reasons…

  • The look on the customers’ faces and their reactions
  • The cheek of a major corporation upsetting their customers, then getting their permission to screen video of them losing it in public
  • Excellent dead-pan delivery by employees/actors
  • But most of all because it illustrates a seminal shift in contemporary advertising, from a product benefit orientation to a community and public service orientation, and even a preparedness to associate the brand with a particular political position.


Real time traffic data that makes a point

Everyone in New York thinks that it’s quicker to go to JFK than EWR (Newark Liberty International Airport) but it ain’t the case. United wanted people to choose EWR, its New Jersey hub, so they sent real time traffic data to digital displays on New York taxis, which of course is how lots of people get to the airport.

Taxi sign: Here to JFK 1:30 Here to EWR 0:44

Real time traffic data is of intense interest to drivers. The Australian Traffic Network is real time on mainstream radio and TV. Call us on 9388 7844 to brainstorm or for rates. Here’s the full case study on the NY outdoor campaign; includes video.

Another dimension

Here’s the highly acclaimed Clash Royale mobile video game ad. When you play the game, its 100% flat. Straight 2D. The 3D rendering in the ad is therefore misleading in the extreme but no-one seems too bothered. 20 million plus votes on the app store.


Fashion brand Balenciaga created a $2300 handbag in the style of an Ikea plastic bag. Ikea responded. Text at bottom spells out how to identify the original IKEA FRAGA bag, e.g. ‘are you able to fold it to the size of a small purse?’, and does it cost 99 cents?

Ikea ad showing 'original' Balenciaga bag - the Ikea 99 cent version

Great response. Mucho social media. Win for both brands.