Why big companies are buying outdoor

Quite a thorough look (i.e. long but good) at why Netflix and other large advertisers are prioritising outdoor spends. Summary:

  • Four of the largest 10 outdoor advertisers are now tech firms
  • Factors supporting OOH – no ad skipping/blocking – digital billboards now location and context-sensitive – increasing interactivity (see article for examples)
  • Mobile click-through rates increase 15 percent when supported by OOH ads
  • Outdoor ads were the only traditional media category to show growth this year

Virtually better

This technology is getting so good. Click the image for a best-practice job by Todd  E Media on an AirBnB property.

Night shot of exterior of property showing virtual control buttons

Second E Xample:

David Gerstein’s art is 3D and the virtual gallery lets you get side-on to see the depth of the artwork. First rate integration of virtual tour and artworks for sale.

Gerstein s3D art on wall of gallery: pelaton image