Hi. I’m famous.

Featuring the eloquent Ice T. There’s a series of these ads but the rest of them suck. This one, on the other hand; this genuinely looks like ‘not trying’.

The campaign, by Wieden+Kennedy, doubled brand recognition plus some. Wicked packaging hey.

Beauty and brains

Firstly, this is one of the most beautiful ads I’ve ever seen. Secondly, poetry.

Thirdly; here’s the delicious follow-up, featuring scientists with nice hair.

Colossal campaign.

Never stop yelling

Sometimes you’re watching an ad and for a while you’re just watching the ad, and then there’s a particular moment when it gets you; a punch in the stomach that releases pent up emotion. In this shouty Nike ad, for me, it’s the 47 second mark, with the girl and the line about having their faces carved on Mount Rushmore. What the hell? I’m a guy, I don’t like soccer and I’m not even American.

Hire more women

Then they can make more advertising about gender politics.

L'Oreal ad with lipstick as colums on a bar chart showing 15% higher profits if 30% of leaders are women. Headline says 'This is an ad for men'.

Here’s two bob’s worth: the ad works better without the top line.

Meanwhile, in Australia

The Australian Women’s Weekly (with Adnews and M&C Saatchi) recently commissioned research into advertising to Australian women over the past 80 years. It highlights some opportunities.

We’re big in Japan

Japanese characters for REI and WA

Media Tonic client reiwa.com is big in Japan. On April 1st (not a joke) 70% of Reiwa’s web traffic came from Japan.

When Emperor Akihito abdicates on May 1st, Japan will end the Heisei era. On April 1st they announced the name of the new era: Reiwa, causing a surge in web searches that landed in the highly trafficked, content-rich, you-should-be-advertising-on WA property portal.

372,000 hits on twitter in the first hour. In Japanese the new name signifies fortune, peace and harmony, which completely sums up Reiwa, Media Tonic and all of our client base. *bows deeply*

Your reiwa.com contact at Media Tonic is Sebastian Tatur. Brought up in a fishing village in rural Japan, Sebastian worked in a Pachinko parlour, saving up enough money to travel to Australia, where he was immediately offered a sales executive role in the Seven West Media real estate team.

Sebastian Tatur

Enticed to Media Tonic with a seven-figure salary, he’s now Digital Sales Manager, which funds his dual passions of bonsai and origami.

You can call Tatur-san on 9388 7844 to advertise on reiwa.com.