Dilly Dilly

Two things to cover here: first, Bud Light’s successful promotion putting fridges filled with Bud in bars, locked until the Cleveland Browns won a game – a two year dry spell. Note the reference to Dilly Dilly at the end.

And then, a very cool interview with the Anheuser-Busch CMO Miguel Patricio, talking about the Dilly Dilly campaign. Seems very pleased with himself.

Kaepernick ad

The ad credited with adding 7% (about US$6 billion) to Nike’s stock value in a couple of weeks. Big win and a big risk for the CEO, Mark Parker, who took a 71% pay cut last year in view of lower sales.

Great writing, great authentic-looking footage, right on brand.