Bloody Ad Age

… won’t let you embed videos on a website but it’s worth following this link to see world’s best practice in viral outdoor advertising. To promote Sacha Baron Cohen’s Who Is America series, they parodied Trump’s Build That Wall meme by building (overnight) large pop-up walls in front of three Mexican restaurants.

Who cares that they had to pull them down straight away; footage captured and shared, and millions in TV and Internet exposure in the bank. Simple formula: mix current affairs and humour, snapshot it and reap the benefits.

World Cup tip

Use digital OOH for maximum creative flexibility. Here is the static site Samsung bought at Frankfurt airport:

German team on outdoor ad at airport

Not that there’s anything wrong with a picture of the German soccer team.

Speaking of airports, you can now buy Qantas inflight entertainment advertising in addition to oOh!Fly airport inventory by calling the office on Alexander Bell’s Talking Machine; 9388 7844.