Save on production costs this Christmas!
And here’s the ‘Making Of’ video:
Last week we jointly briefed Perth agencies on the Bauer To Love Women’s Network. Those with clearly defined female demographics will find the presentation valuable.
You might also want an update on their suite of dominant industry-specific magazines and digital products.
You can still get the full briefing from Trent McKeown.
08 9388 7844
I wish I had more hair
Latest campaign by the Outdoor Advertising Association of America touting REAL outdoor as a necessary part of a media buy *nods*.
There are generic billboards as well as site-specific, targeting particular agencies and in some cases their digital directors by name. Here’s a selection of the ads.
He’s suggested we stop using the terms ‘advertising’ and ‘digital marketing’.
What should we be calling them instead?
Put your suggestions on our Facebook page or heck, just tell us on the phone.
There’ll be a prize, but we’re not calling it a prize. Maybe a wine-related inducement.
Link to Ad Age article.
I know we have a lot of wrestling fans in the Media Tonic audience.
Great celebrity endorsements match up the personality and the product. Here’s a bit of best practice for you.
It’s tough being a kid. No bastard will give you a light.
By Ogilvy & Mather, Bangkok, a few years ago for the Thai Health Promotion Foundation. Spike-winninganti-smoking ad. Huge PR, zero paid media. Too much of this and we’re all out of business.
Here is the spoiler-free version of the Game of Thrones Honest Trailer. The more entertaining version is below.
And here is my trailer spoiler:
The Place where Everything is the Thing of Nouns.