Hero shot, with mould

Lots of industry commentary on the No Preservative Whopper ad which shows the burger attracting mould as it ages. Lifetime Achievement Award for the Food Stylist. “Yeah, we want to show the mould but make it look pretty”.

Visually communicates the product positioning in a memorable way.

The Reed Awards

The Reed Awards focus on the latest tools, tactics, techniques, technologies & strategies in political campaigns. There are 16 categories and hundreds of awards. To name a few:

  • Best Application of Artificial Intelligence or Machine Learning
  • Best Overall Use Of A Telephone Town Hall
  • Best Online Advertising Campaign on a Shoestring Budget
  • Best Bare-Knuckled Street Fight TV Ad
  • Best Villain in a Web Video

It’s international but there were no Australian winners last year.

This was the overall winner for a web video and this was the best TV ad. The 2020 awards are in February.