Hi. I’m famous.

Featuring the eloquent Ice T. There’s a series of these ads but the rest of them suck. This one, on the other hand; this genuinely looks like ‘not trying’.

The campaign, by Wieden+Kennedy, doubled brand recognition plus some. Wicked packaging hey.

Perfect game

303 Mullenwag team with trophy and oversized winner's cheque

As you know, a perfect game in Ten Pin Bowling is 300, and 303 Mullenlowe just took out the WA leg of the Australian Traffic Network’s Big Bowling Bash. Props to Kelly McIlwraith’s ATN team: a big, fun night with over a hundred low performance athletes mostly in the gutter.

303 and AdZoo, the runners-up, now head to Sydney for the Nationals, competing for a $20,000 prize – you read that right.

So, reader, if you plan to alert a client to the power of an attention-grabbing, live-read advertising message running on every major metro commercial radio station in the country and a swag of regionals, your anchor at Media Tonic is Lisa Lind, or in her absence, David Fare. 9388 7844.

Beauty and brains

Firstly, this is one of the most beautiful ads I’ve ever seen. Secondly, poetry.

Thirdly; here’s the delicious follow-up, featuring scientists with nice hair.

Colossal campaign.