Ogilvy & Mather commissioned a fish printer (not a lucrative niche but it scales well) to create prints using Sagawa soy sauce. Making the point that it’s important to use just the right amount. A D&AD award winner. Don’t know if it sold sauce. Also, what’s that smell?
Sunny Araf’s daughter was born with a heart condition. She had six operations at the Birmingham Children’s Hospital and died before the age of three. Sunny put the last photo taken of him and his daughter on digital outdoor screens across the city, to thank the NHS and the hospital for their work and dedication. Article.